Tools & Techniques

What does an information experience design toolkit look like? Posts in this category describe, analyze, critique, and/or discuss emerging or established tools, techniques, methods, and approaches that inform or facilitate the design of great experiences.

Service Blueprint: understanding the process driving the digital journey

Introduction Proposed in 1982, Service Design has become increasingly popular. According to the NN Group, it is the planning and organizing of a business’s resources to improve employee and customer experience. A key Service Design deliverable is the Service Blueprint. It serves designers by mapping “service interaction in enough detail to verify, implement and maintain

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Eye Tracking – Usability Testing Methodology

In today’s digital world, creating interfaces that are user-friendly and understandable is indispensable, making usability testing and identifying usability concerns a crucial part of the process. Amongst many, eye tracking has gained popularity over the past decade. A method wherein a participant’s eye movement is tracked with almost no direct contact with the tester. A

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Quantitative Usability in the Corporate World: Data-Driven Design

Summary This review briefly explores how quantitative and qualitative usability methods are leveraged by product managers as data-driven design to develop and deliver memorable user experiences. Quantitative versus Qualitative What is quantitative usability? According to the Nielsen Norman Group, it’s important to note the difference between quantitative and qualitative usability and what is required to

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