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The UX of the Smart Car

Remember the television show of the 80s called Knight Rider? If yes, I’m sure you are picturing the uber-cool black colored Pontiac Firebird with the blinking red lights. The show was a hit, mostly thanks to the futuristic feature-packed beast of a car that assisted its undercover-cop owner in solving crimes. The car could self-drive, […]

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Anti-Social Media: Designing for Accountability

  One of the key issues facing social media today is the prevalence of antisocial behavior. This makes user experience worse, and in many cases, it is the site’s design that unintentionally encourages this behavior. What exactly do we mean by antisocial behavior? There are three key points that exemplify this issue: Dissuading users from

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Eye Tracking and The Best UX Practices in The Mobile World

In today’s world, usability testing is critical for designing user-friendly interfaces. These tests take on different forms and methods that help designers identify usability issues. This is critical when analyzing the bridge between design expectations and user behavior. Sensory-based technology, such as eye-tracking, has been revolutionary in gaining deeper insights on how users interact with

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Can UX change the world? 

UX is an empathetic and user centric approach of designing products and services for users. It is highly used in resolving complex problems associated with the usability of products and services in digital spaces. However, there are many other conflicting problems faced by the society outside this ‘Digital World’, which requires our immediate attention. Can

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