Everyone loves a good story, it’s how we connect and communicate with one another. Storytelling in user experience is no different. The benefits are more than just communicating and connecting with your audience – by approaching UX through the lens of a storyteller, one can significantly strengthen both the presentation as well as their […]
Storytelling in UX Read More »
The National Retail Federation expects 2017 holiday retail sales[1] to total $678 billion, an increase of about 3.6 percent from last year. According to Deloitte, consumers are expected to spend 42% of their holiday budgets in brick and mortar stores. In order to maximize profits, stores employ usability principles to manipulate customers into purchasing more merchandise. Specifically, many take advantage of
Retailers Utilize Physical Constraints to Influence Shopping Read More »
Designers can utilize usability principles to create products that may greatly enhance our everyday lives. From smart phone apps to non-Norman Doors, the application of usability principles has given us wonderful tools, games, and digital interfaces. But what about the dark, deceptive uses of these principles? In a previous post, I explored ways in which
Visual Lies: Usability in Deceptive Data Visualizations Read More »
Adobe Experience Design (XD) is a UX design software, a part of Adobe Creative Cloud. It supports vector design and wireframing, and creating simple interactive click-through prototypes. XD was first released in early 2016. It has since received feedback and feature requests from beta users through its official channel. This semester I have worked on my
Design Tool Review: Adobe XD Read More »
In recent years, artificial intelligence (AI) has been back to people’s eyes, and machine learning (ML) is one of the key technology in AI. However, the ML’s achievement is striking. In 2017, the AlphaGo, a computer program developed by Google Deepmind that practice itself by applying machine learning, beat Ke Jie, the world No.1 ranked
Will machine learning (ML) totally replace UX designers’ works in next several years? Read More »
Remember the television show of the 80s called Knight Rider? If yes, I’m sure you are picturing the uber-cool black colored Pontiac Firebird with the blinking red lights. The show was a hit, mostly thanks to the futuristic feature-packed beast of a car that assisted its undercover-cop owner in solving crimes. The car could self-drive,
The UX of the Smart Car Read More »
Introduction I first came across the Design Sprint when a colleague sent me an article about how the Phoenix Museum selected the process to reimagine their visitor’s guide. The Museum had just underwent a rebranding, and the staff wanted to find a way engage the visitors in a more informal way. The sprint was run
The Design Sprint – Another Discount Method? Read More »
One of the key issues facing social media today is the prevalence of antisocial behavior. This makes user experience worse, and in many cases, it is the site’s design that unintentionally encourages this behavior. What exactly do we mean by antisocial behavior? There are three key points that exemplify this issue: Dissuading users from
Anti-Social Media: Designing for Accountability Read More »
In today’s world, usability testing is critical for designing user-friendly interfaces. These tests take on different forms and methods that help designers identify usability issues. This is critical when analyzing the bridge between design expectations and user behavior. Sensory-based technology, such as eye-tracking, has been revolutionary in gaining deeper insights on how users interact with
Eye Tracking and The Best UX Practices in The Mobile World Read More »
We are surrounded by technology that allow us to make a purchase anytime anywhere. But what makes us recognize a brand instantly when we are viewing their e-commerce store on different devices? What evokes our memory about certain product when we walk into the retail space? If you are looking to buy a new laptop for the
Usability and Brand Experience Read More »