Using Eye Tracking Insights to Optimize the Process of Applying to Graduate Programs at Pratt Institute on the pratt.edu Mobile Website
Project Overview: This project was a team effort as part of the “Advanced Usability and UX Evaluation” coursework at Pratt Institute. We worked with Pratt Institute over the course of 1.5 months to conduct an eye tracking study on the redesigned pratt.edu mobile website. Based on our key findings, we came up with several recommendations […]