Client : Brataa Production My Role : UX Researcher Skills Applies: Moderated User Interviews – Analyzing Data Collection – Information Architecture – Recommendations Timeline : 2 months CLIENT Braata Productions Inc. is a non-profit Performing Arts Company focused on cultivating an environment in which Caribbean culture & heritage can be experienced by all members of […]
Moderated User Testing: Braata Production Read More »
The Client My research group was approached by Andrew Clarke of Braata Productions to help improve the user experience of his organization’s website. Braata Productions is a Caribbean arts and culture organization that hosts events and fundraisers to help promote everything the Caribbean has to offer here in NYC. Our Team For this usability study,
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Overview The Metropolitan Museum of Art is one of the largest and most prestigious art museums in the world. Its collection has more than two million works of art from all around the world, spanning five thousand years of world civilization from prehistory to the present.The Met partnered with Pratt Institute to understand more about
Enhancing the user experience of The Met’s website using eye-tracking Read More »
Website Analytics The research aims to collaborate with the redesign of the museum’s website. With the data analysis, we wanted to understand the behavior of the user of the Chicago area and outside Chicago within the current web to improve and generate engagement with the content online and show what the museum offers. Goal 1:
Overview Introduction Engram is a website aid for high school students in the AP World History course. This project is a study on the usability of Engram. The evaluators carried out this study utilizing remote moderated user testing. In this study, a total of nineteen usability problems were found. After evaluation, the evaluators summarized three
We gathered insight into how readers consume content on The Met’s website through eye-tracking and retrospective analysis and provided recommendations to enhance the user experience.
Enhancing and improving the ways readers find and consume content on The Met’s website Read More »
about the project The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) tasked our group in Digital Analytics to analyze the website as the organization prepares for a website redesign. We met with Evan Britt, Marketing Director, to get an idea of current Google Analytics usage, the primary purpose of the site, and what
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Introduction Whether a neighborhood, a college campus, a civil service program, or a well-attended Twitch channel, it’s hard enough already to move away from a community without fearing that you might lose touch with those you love once you leave. For many of us, beginning in March 2020, this worry came unexpectedly true as we
Humanizing Online Events and Donation Flows for NYC Urban Fellows Alumni Association Read More »
Overview The Urban Fellows Alumni Association is a non-profit organization for the former participants of the New York City Urban Fellows Program. While the organization aims to sustain a network of alumni to support them socially and professionally, its current website doesn’t align with its goals. This project’s goal was to create a sense of community
There is no excerpt because this is a protected post.
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