Smithsonian Learning Lab Search Tool Evaluation Report

We are interested in better understanding how users search for collections – user-created aggregations of resources designed for learning – on the Lab website, and whether or not these searches are successful or unsuccessful. Answering these questions will help us better understand what users are looking for on the Lab website, Smithsonian educators understand what gaps they can fill with the creation of new educational content, and our team to improve our user guidelines for ensuring collections are easily discoverable.”Our analysis focuses on the needs of educators and learners, the Lab’s main target audiences, but incorporates data from other users such as museum educators and enthusiasts.

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Improving current fan retention and new fan conversion on USA Rugby

IntroductionWe believe that USA rugby plays a major role in boosting the sports fan community in the United States.One approach to do this is to add the most skillful rugby athletes to their roster; each one must set an example of a player with sufficient abilities. We employed web analytics techniques in this analysis to learn

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Increasing post-pandemic participation in USA Rugby’s events

Overview USA Rugby is the national governing body of the sport in America. With over 3000 clubs active in all 50 states, USA Rugby’s website is the front door for people of any age or location accessing information related to events, matches, membership, and more. The non-profit organization hoped to gather behavioral insights as the

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Opera iOS Application Featured Image

Design Critique: Opera

Opera has built web browsers since 1995, and continues to improve its products to foster compelling web experiences. I recently downloaded the Opera iOS Opera has built web browsers since 1995, and continues to improve its products to foster compelling web experiences. I recently downloaded the Opera iOS app to learn more about Opera’s advances,

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HelloTalk logo

Design Critique: HelloTalk (Android App)

HelloTalk is a language learning and language exchange app that connects language learners with native speakers on their mobile devices. Users can post Moments to share and ask questions about language/culture. The app also serves as a messaging application that allows users to send text messages, make video and voice calls, and share attachments and user location. In this post, I will be taking concepts from Don Norman’s The Design of Everyday Things to examine the app in more detail.

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Design Critique: Co-Star (iPhone App)

Co-Star is a popular astrology app for Gen Z (18-25 in the US) iPhone users, for it’s ability to provide easy to digest birth charts, advice for the day based on your planet transits, and a social aspect to compare and contrast charts with your added friends. (It should be noted that these daily horoscopes have been criticized for promoting negativity in users in the past.)

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