Introduction: I will discuss why users’ emotions matter in designing products and methods to measure and analyze users’ emotions to help achieve a better user experience. The research focuses on the Facial Action Coding System (FACS) and how it can be useful in finding out the insights while the users do the test. Why …
Two ways to measure users’ emotions — survey and testing Read More »
Introduction User engagement has been a hot topic for usability researchers looking to “explain how and why applications attract people to use them.” (Sutcliffe, 2010, p.3) Over the course of the years, a variety of techniques have emerged to measure user engagement on the web. Yet with the rise of mobile phones and mobile usage, …
Virtual Assistants have become part of our everyday life. AI robots like Alexa and Siri are revolutionizing the way we communicate with our smart devices. However, what many might not realize is the impact of this technology when it comes to accessibility. This blog post will provide another perspective to these emerging AI robots. I …
Virtual Assistants – One of the most important accessibility trends Read More »
As written language is taking up the majority space of a web or app interface, one of the most achievable ways of boosting the usability and accessibility of your digital product is to design your type thoroughly. Legibility vs. Readability Although the accessibility in typography is not an exact science, there are two elements designers …
With 4.5% of the global population experiencing color blindness, 4% suffering from low vision, and another 0.6% being blind, visual difficulties with using the web are more prevalent than you might appreciate. Women are less likely to have this disease when approximately every twelfth man is prone to it. Designing for color-blind people can be …
Improving The Color Accessibility For Color-Blind Users Read More »
Accessibility is one of the most fundamental elements in User Experience, and it is proven to develop a curated experience for broader user segments, especially users with disabilities. So what is inclusive design and accessibility? The inclusive design itself is a design methodology that enables and draws on the full range of human diversity. As …
Usability and Accessibility: Inclusive Design to Create an Accessible Design Read More »
In recent years, ethics in usability research has increasingly become a concern among users. Large corporations track, monitor, and manipulate interfaces to evoke an intended reaction from a user. An example of this would be with A/B testing, which is a standard UX research method that can often yield some ethical issues. A/B testing is …
The Ethical Issues of A/B testing in the Tech World Read More »
Shadowing, monitoring, and recording of users has become increasingly sophisticated. As these services become more robust, providing increasingly granular and specific information, they can raise the risk level for users. They tout many advantages for researchers but their activities are often non-consensual with respect to users. The user is unaware of their depth or just …
Users interest are relentlessly changing all the time and their attention span are as short as they have ever been. Given this companies are constantly thinking of new ways to maintain engagement with their users. Sometimes that comes in the form of change with their product and how the user interacts with them. It’s understood …
User experience professionals are currently positioned as the greatest potential perpetrators of, as well as the first line of defense against abusive design. We must understand the nuanced modus operandi behind dark design practices and examine our own and others’ context, intent,, and execution. This discussion on dark patterns seeks to encourage our …
Ethics in Usability Research: Exposing Dark Patterns Read More »