Service Blueprint: understanding the process driving the digital journey

Introduction Proposed in 1982, Service Design has become increasingly popular. According to the NN Group, it is the planning and organizing of a business’s resources to improve employee and customer experience. A key Service Design deliverable is the Service Blueprint. It serves designers by mapping “service interaction in enough detail to verify, implement and maintain

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Eye Tracking – Usability Testing Methodology

In today’s digital world, creating interfaces that are user-friendly and understandable is indispensable, making usability testing and identifying usability concerns a crucial part of the process. Amongst many, eye tracking has gained popularity over the past decade. A method wherein a participant’s eye movement is tracked with almost no direct contact with the tester. A

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Clue

Clue is a menstrual cycle tracking application, which not only lets you track your period but also your ovulation cycle and aids you to understand how your body works. Clue gives 10 million people each month insights into their reproductive health and collaborates with leading universities to advance female health research, and deliver essential education about health, menstruation, and sex.

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Design Critique : JP Morgan Chase Mobile Banking (IOS Version)

Banks are going digital with the mobile apps trend and making banking more convenient for users, and Chase Bank is not lagging. It is among the banks which have the highest number of mobile customers. The banking app lets you securely pay bills and deposit checks, transfer money, check your balances and transactions, and more. 

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Design Critique: ULTRASONIC AROMA DIFFUSER, Muji (Disital Product)

Muji is the Japan retail company that sells many different varieties of household and consumer goods and also well known for its “less is more” philosophy and “no-brand or log” policy(Wikipedia). An ultra aroma diffuser is one of Muji’s steady seller items that disperses a fragrant mist in the room using ultrasonic waves. The article

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