evaluation story

Via rideshare image

Design Critique: Via Jersey City(Android)

Via Jersey City : Like a ride share, but better! Via Jersey City is a ride-sharing application designed to provide residents and visitors in Jersey City with convenient, affordable, and on-demand transportation solutions. Serving as Jersey City’s on-demand public transportation service, Via offers seamless connectivity to the PATH and various other destinations. With just a …

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screenshot of Creative Capital home page

Web & Social Media Analytics: Creative Capital

Creative Capital is a non-profit grant making organization that is dedicated to funding artists in their pursuit of groundbreaking new work, amplifying the impact of their creations, and fostering sustainable artistic careers. For this project, we analyzed Creative Capital’s website and Instagram data between March 2022 and March 2023 to unearth improvements to Creative Capital’s content strategy. Our ultimate goal for this project was to drive more traffic to Creative Capital and increase their overall digital footprint. We worked with Aliza Sena, Director of Editorial and Digital Content, and Priya Gandhi, Manager of Digital and Editorial Content, at Creative Capital as our client partners.

Grassroots Grocery Usability Study

Our Client  Grassroots Grocery is a New York-based grassroots volunteer organization with the goal of providing nutritious food for their neighbors in need. With a strong emphasis on working as a community, Grassroots Grocery offers four main categories of volunteering: joining a Produce Party, group volunteering, volunteering your talent, and filling local Grassroots Grocery-affiliated community …

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Professors, Students, History-Buffs Teach Us How to Improve Usability on the Norman Sicily Project Website

We conduct seven remote moderated usability tests with the audiences that are the most targeted users of the Norman Sicily Project website: Scholars, Students, and people with a personal interest in the subject. We carefully matched user goals with pages of the site and found that there is room for significant improvements to usability on important pages to the site. All issues found relate to overall navigation and special site features.

Furthering A Holistic Content Strategy at The Henry Ford: Blending Website and Social Media Data Sources

Through careful planning and structured processes, our team pioneered a way forward for future THF analysts to better monitor the overall social network channels that are converting on their website. By the end of this project, we delivered a series of actionable recommendations and considerations for future data tracking and relevant research.

Usability Evaluation for The Friends of Crocheron & John Golden Park

About This usability evaluation was conducted by a team of 5 graduate students in a Usability Theory and Practice course at Pratt Institute during the Spring 2022 semester. Our client, the Friends of Crocheron & John Golden Park is a non-profit organization whose mission is to provide stewardship over Crocheron & John Golden Park in …

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