About the project UX-Women was tasked with optimizing the mobile experience for www.nypl.org to accommodate the growing desire for a robust mobile access. Based on our stakeholder interview, we interpreted mobile optimization to include a more seamless experience from desktop to mobile, and from physical libraries to the web. Over the course of 12 weeks, …
Canyon Ranch, the luxury destination spa, makes good use of visual interface design to convey a highly sensory experience for its desktop and mobile web users. In particular, strategic use of text, shapes, and the size of the shapes along with high-quality video and dramatic contrasts among elements make the site attractive, drawing in even …
America’s Test Kitchen (ATK) has long separated itself from its Food Network siblings by its serious approach to cooking and a rich, subscription website. The experience is close to seamless as users are able to access and watch familiar television episodes and the tone of voice mirrors the on-air relationship that the ATK conveys. While …
Airbnb.com, booking.com, homeaway.com, and many other vacation rental websites have expanded the universe of what is available to travellers and what travellers expect on vacation. User experience and how users interact with a booking website and the vacation experience means that homeowners wanting to earn passive income need to be aware of who their users …
Weddings are highly sensory, emotional experiences, loaded with expectations. My niece got married on Sept. 8 in front of a small group of friends and family who were gathered together by phone calls, texts, US Postal invitations, email follow ups and a website. The website, Elizabeth & Ryan (Figures 1,2), a sub-site of withjoy.com, conveys the …
Origamispirit.com delivers a successful user experience, clearly identifying it as a passion-pursuit website by Leyla Torres aimed at teaching and sharing the joys of origami. There’s room for improvement, but even as is, orgamispirit.com provides an enjoyable experience that makes users want to return. Origamispirit.com clearly understands its users, which, according to Jesse James Garrett* …