Leveraging Ethnographic Research Methods to Help Our Client Understand What NYC Residents and Visitors Expect/Want/Need to Know About Construction Background- Who is the DDC Anyway? As the City’s primary capital construction project manager, DDC builds many of the civic facilities New Yorkers use every day. They provide communities with new or renovated structures such as …
Projects
What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.
Creating a Clear and Accessible Online Experience for Girl Scout Volunteers
The Girl Scout of Greater New York (GSGNY) website was in need of a redesign that would better cater to its most important audiences. Our team researched volunteer needs and how to create a streamlined information architecture for key website audiences. We created a new medium-fidelity prototype website for the organization. The redesigned site is much easier to navigate and use, and volunteers can now accomplish a very relevant on the site: find a volunteer-based event and apply for it.
Creating a More Intuitive Girl Scouts Experience for Caregivers
The Girl Scouts of Greater New York (GSGNY) provides girls across New York City opportunities to build skills and make friends as part of the nationwide Girl Scouts organization. Core to fulfilling their mission and gaining new members is ensuring that the caregivers of potential and current members find what they need on their website. This case study presents a project to redesign the GSGNY website to meet those needs and includes high-fidelity prototypes and key findings for content, layout, and navigation structure.
Building an Intuitive Online Process for Volunteering at a Girl Scouts Event
Who are the Girl Scouts? The Girl Scouts is an American youth organization aimed at empowering girls through a variety of programs that include outdoor activities, STEM programs, leadership training, and so on. Since it is a nonprofit and has an event-driven focus, one of the most consistent demands of the Girl Scouts organization is …
Building an Intuitive Online Process for Volunteering at a Girl Scouts Event Read More »
Funding & Planning Accessibility for the MTA
By @derek-frisicchio, @shan-chang, @sfairoos, & @cathyjhu The MTA’s Current Status with Accessibility In the United States, there are over 70 light rail, rapid rail, commuter rail, monorail, and inclined-plane systems. According to the Federal Transit Authority’s (FTA) National Transit Database, 72% of all systems have accessible stations and the entire nation’s fleet is 88% accessible …
Restructuring Content: Improving Discoverability of Key Information for the TERRA Foundation for American Art
TERRA Foundation for American Art Study: Abstract The TERRA Foundation for American Art is non-profit organization aimed at supporting American exhibits, artists, and scholarship. Recently, the Terra Foundation reimagined their Mission, making it more inclusive, and they redesigned various pages to go a long with with this new vision. This project primarily focused on the …
Enhancing the Friends of Crocheron and John Golden Park Website – Evaluation Story
Project Summary The Friends of Crocheron & John Golden Park is a non-profit organization whose mission is to provide stewardship over Crocheron & John Golden Park in Bayside, Queens. The organization coordinates volunteer events, recreational activities, park conservation, and educational opportunities to engage the community that uses the park. Our clients were interested in understanding …
Enhancing the Friends of Crocheron and John Golden Park Website – Evaluation Story Read More »
Usability Evaluation Story: Friends of Crocheron & John Golden Park
Website Client Friends of Crocheron & John Golden Park is a NGO, founded by Jessica Burke and Christopher Petrizzo. The organization has a mission to promote the preservation and enjoyment of the park, and to raise funds for restoration and enhancement of the park. Team Members Eric YuErin MurphyGaurav PatilNikita BawaYang Cheng My Role Formulating …
Usability Evaluation Story: Friends of Crocheron & John Golden Park Read More »
Using Digital Analytics to Analyze User Behavior of Warhol.org
The Andy Warhol Museum holds the most extensive collection of Andy Warhol’s artwork and archival material and is one of the most comprehensive single-artist museums globally. The Andy Warhol Museum website was analyzed, focusing on user behavior between local and non-local audiences. We dived deeply into the website’s digital analytics throughout this project and provided recommendations and a dashboard for the museum to understand its online users’ needs and resulting behaviors.
Understanding Search in the Smithsonian Learning Lab
Faced with the increasing number of users and user-created interactive experiences on the platform, the Smithsonian Learning Lab wants to understand how users interact with the platform’s primary feature: search.