Author name: Yung-Wei Chen

From Modern Heritage to Digital Growth: Redesigning the Asian-American Blueprint for Isaboko.

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Team: Amy (Yung-Wei Chen), Tracy Khiew, Apoorva Kavitkar, Kshitija Chandra Duration: 14 weeks (February – May 2026) Client: isaboko.com, Izzy Li Kostrzewa (founder/designer)Advisor: Prof. Rachel GinsbergMethods: Heuristic Evaluation, Competitive Analysis, User Interviews, Affinity Mapping Tools: Figma, FigJam, Shopify Overview The Digital Atelier: Bridging Brand Soul with High-Performance Commerce Isaboko is a zero-waste fashion label that […]

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Design Critique: Pikmin Bloom (iPhone App) - Cover Image

Design Critique: Pikmin Bloom (iPhone App)

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Pikmin Bloom is a free augmented reality (AR) mobile app developed by Niantic and Nintendo. By implementing gamification strategies, it encourages players to walk more, explore their surroundings, and foster healthy habits. Although Pikmin Bloom demonstrates the power of gamification, it still suffers from several usability friction points that disrupt the Seven Stages of Action.

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