Ideas & Issues

What’s going on in the world that informs the practice of designing information experiences? Posts in this category tackle new, exciting, controversial, or otherwise noteworthy ideas or issues and discuss their relevance to the field.

Internal Review: Ethical Concerns of C/D Testing by Private Companies

Introduction   A/B testing has long been a tactic for companies evaluating “two versions of a landing page, web page or mobile app feature” (Rawat). The most common A/B scenario involves changing aesthetic details like button size or graphics adjustments and deploying those changes among active users to test their effect. However, the ethical impropriety […]

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Bringing Order to The Chaos: How to Arouse Curiosity and Encourage Pattern Seeking Behavior

All designers should aim for an experience that removes as much friction as possible and creates a usable digital experience. However, it is rare to simply want to create something that just exists. It should be interactive, people should be motivated to use the product. To create such a product that aims to engage the

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The Need for Control – What We Can Learn from Placebo Button

If you checked the design principles of making good designs, you’ll easily find out that good design always has a high correlation with psychology. For most of the time, human beings need to “understand” the design through all our sensations. We see objects to read the signifier that would help us to make the first

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Design for Difficult Contexts – The Imperative of Functionality and the Uses of Pleasure

  Designing for difficult contexts—for situations where a product or interface is serving users in heightened emotional states or positions of physical or sociopolitical vulnerability—presents particular challenges to the designer. Literature on the issue stresses the importance of ensuring that general usability principles are part of the design process (e.g., functionality, flow, aesthetics, task success, and

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The Ethics of Persuasion: Can an Interface be too Useable?

Usability is important, well researched and designed interfaces are Communicative and persuasive Guide, limit and create a user’s actions and experience to help meet needs   Are related to and fulfill deeply rooted emotions As researchers we’re acutely aware of this, at every stage we attempt to capture a user’s attention and we have a

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Examples of Great Information Visualization

Introduction: This post is about how to use information visualization to delivery our findings to the clients when the quantitative research involves complex or significant amount of data. Quantitative research methods such as A/B Testing and data are widely used in usability research to better understand the audience and compare different prototypes for improvements. Other

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Quantitative Usability: Check the usability by A/B testing

  Quantitative usability methods, relying on computer data collection and statistical analysis, are relatively objective because the presence of the research is always the number and quantitative data. The quantitative data is one of the most important elements of usability testing. Quantitative data provides information that can be counted to answer such questions as “How

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