Projects

Project Summary Packitgourmet.com is a family-owned, boutique e-commerce company based in Austin, Texas, that sells shelf-stable camp meals, cooking ingredients, and related tools and gear. For this project, our four-person usability team consisted of Anamika, Hayley, and Sagarika, who are all Pratt IXD graduate students, and myself, a Pratt Data Analytics and Visualization graduate student. […]

Flux Factory website, a not-for-profit arts organization founded in 1994 that supports emerging artists, aims to redesign the website to improve user navigation and, at the same time, improve the content. To help with this project, we did remote user testing sessions with 10 participants interested in art and who have been to art exhibitions

IntroductionWe believe that USA rugby plays a major role in boosting the sports fan community in the United States.One approach to do this is to add the most skillful rugby athletes to their roster; each one must set an example of a player with sufficient abilities. We employed web analytics techniques in this analysis to learn

Overview USA Rugby is the national governing body of the sport in America. With over 3000 clubs active in all 50 states, USA Rugby’s website is the front door for people of any age or location accessing information related to events, matches, membership, and more. The non-profit organization hoped to gather behavioral insights as the

Universe is an IOS application that empowers users with the ability to create and publish their own websites in minutes. It is a dynamic platform with the main goal to give its users the ability to easily and quickly do what competitor platforms, like Squarespace, Wix, and WordPress, do- but this time on a mobile