Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Enhancing Visual Hierarchy for Redesigned Pratt Libraries Website

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Pratt Libraries Usability Report: Project Overview The Pratt Institute is a world leading institution of higher education with a mission of educating “artists and creative professionals to be responsible contributors to society.” Pratt Libraries represents this mission as it is an essential resource for the student and faculty body. This project focused on the Pratt […]

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Using Digital Analytics to Analyze User Behavior of Warhol.org

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The Andy Warhol Museum holds the most extensive collection of Andy Warhol’s artwork and archival material and is one of the most comprehensive single-artist museums globally. The Andy Warhol Museum website was analyzed, focusing on user behavior between local and non-local audiences. We dived deeply into the website’s digital analytics throughout this project and provided recommendations and a dashboard for the museum to understand its online users’ needs and resulting behaviors.

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Creating a Smoother Customer Journey from Beginning to Checkout for the PackitGourmet.com Mobile Website

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Project Summary Packitgourmet.com is a family-owned, boutique e-commerce company based in Austin, Texas, that sells shelf-stable camp meals, cooking ingredients, and related tools and gear. For this project, our four-person usability team consisted of Anamika, Hayley, and Sagarika, who are all Pratt IXD graduate students, and myself, a Pratt Data Analytics and Visualization graduate student.

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Smithsonian Learning Lab Search Tool Evaluation Report

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We are interested in better understanding how users search for collections – user-created aggregations of resources designed for learning – on the Lab website, and whether or not these searches are successful or unsuccessful. Answering these questions will help us better understand what users are looking for on the Lab website, Smithsonian educators understand what gaps they can fill with the creation of new educational content, and our team to improve our user guidelines for ensuring collections are easily discoverable.”Our analysis focuses on the needs of educators and learners, the Lab’s main target audiences, but incorporates data from other users such as museum educators and enthusiasts.

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Improving current fan retention and new fan conversion on USA Rugby

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IntroductionWe believe that USA rugby plays a major role in boosting the sports fan community in the United States.One approach to do this is to add the most skillful rugby athletes to their roster; each one must set an example of a player with sufficient abilities. We employed web analytics techniques in this analysis to learn

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Increasing post-pandemic participation in USA Rugby’s events

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Overview USA Rugby is the national governing body of the sport in America. With over 3000 clubs active in all 50 states, USA Rugby’s website is the front door for people of any age or location accessing information related to events, matches, membership, and more. The non-profit organization hoped to gather behavioral insights as the

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