Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Understanding a Younger’s Audience Interest in Attending Caribbean Cultural Events

/ / Projects

Braata Productions Client: Braata Productions Team: Pratt Institute Role: User testing, qualitiative data analysis, mock ups, presentation Timeline: 2 Months Type: Desktop Braata Productions came to the Pratt Insititute’s Center for Digital Experiences to redesign their website with a focus on making the experience more consistent and more usable. Since Braata Productions in the past […]

Understanding a Younger’s Audience Interest in Attending Caribbean Cultural Events Read More »

Moderated User Testing: Braata Production

/ / Projects

Client : Brataa Production My Role : UX Researcher Skills Applies: Moderated User Interviews – Analyzing Data Collection – Information Architecture – Recommendations Timeline : 2 months CLIENT Braata Productions Inc. is a non-profit Performing Arts Company focused on cultivating an environment in which Caribbean culture & heritage can be experienced by all members of

Moderated User Testing: Braata Production Read More »

Enhancing the user experience of The Met’s website using eye-tracking

Enhancing the user experience of The Met’s website using eye-tracking

/ / Projects

Overview The Metropolitan Museum of Art is one of the largest and most prestigious art museums in the world. Its collection has more than two million works of art from all around the world, spanning five thousand years of world civilization from prehistory to the present.The Met partnered with Pratt Institute to understand more about

Enhancing the user experience of The Met’s website using eye-tracking Read More »

Analyzing the user behavior of The Museum of Contemporary Photography’s (MoCP) website for the redesign project

/ / Projects

Website Analytics The research aims to collaborate with the redesign of the museum’s website. With the data analysis, we wanted to understand the behavior of the user of the Chicago area and outside Chicago within the current web to improve and generate engagement with the content online and show what the museum offers.  Goal 1:

Analyzing the user behavior of The Museum of Contemporary Photography’s (MoCP) website for the redesign project Read More »

Moderated User Test: AP World History Learning Experience With Efficient Teacher-Student Cooperation On The Engram Website

/ / Projects

Overview Introduction Engram is a website aid for high school students in the AP World History course. This project is a study on the usability of Engram. The evaluators carried out this study utilizing remote moderated user testing. In this study, a total of nineteen usability problems were found. After evaluation, the evaluators summarized three

Moderated User Test: AP World History Learning Experience With Efficient Teacher-Student Cooperation On The Engram Website Read More »

Using Google Analytics to Inform The Center’s Website Redesign

/ / Projects

about the project The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) tasked our group in Digital Analytics to analyze the website as the organization prepares for a website redesign. We met with Evan Britt, Marketing Director, to get an idea of current Google Analytics usage, the primary purpose of the site, and what

Using Google Analytics to Inform The Center’s Website Redesign Read More »

Humanizing Online Events and Donation Flows for NYC Urban Fellows Alumni Association

/ / Projects

Introduction Whether a neighborhood, a college campus, a civil service program, or a well-attended Twitch channel, it’s hard enough already to move away from a community without fearing that you might lose touch with those you love once you leave. For many of us, beginning in March 2020, this worry came unexpectedly true as we

Humanizing Online Events and Donation Flows for NYC Urban Fellows Alumni Association Read More »

Redesigning the NYCUFAA website: Building a social community for NYC Urban Fellows Alumni

/ / Projects

Overview The Urban Fellows Alumni Association is a non-profit organization for the former participants of the New York City Urban Fellows Program. While the organization aims to sustain a network of alumni to support them socially and professionally, its current website doesn’t align with its goals. This project’s goal was to create a sense of community

Redesigning the NYCUFAA website: Building a social community for NYC Urban Fellows Alumni Read More »