Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Eye-Tracking Study: Jet Blue Airlines

Overview: JetBlue Airways is a major American low-cost airline, and the seventh-largest airline in the United States by passengers carried. Three usability experts conducted an eye-tracking study to evaluate the effectiveness of the Jetblue Airlines homepage in helping travelers plan trips and adjust to COVID-19 travel regulations. Through evaluative user research, we hoped to answer […]

Eye-Tracking Study: Jet Blue Airlines Read More »

Monterey Bay Aquarium: Evaluation Story

A team of four researchers completed an analysis of Monterey Bay Aquarium’s website in order to provide the Aquarium’s digital team with recommendations on how to increase email subscriptions from its live-cam viewing audience. This research was completed for the Digital Analytics class at Pratt Institute taught by Prof. Elena Villaespesa. Project Overview client meeting

Monterey Bay Aquarium: Evaluation Story Read More »

Remote Moderated Usability Evaluation Study with UserZoom

The Project The Archivist Round Table website’s mission is to serve as an advocacy platform to: Raise awareness to the cultural preservation of materials by making things more accessible to the public. Influence court decisions on behalf of archives. Provide avenues for existing and aspiring archivists to share advice and best practices, and further their

Remote Moderated Usability Evaluation Study with UserZoom Read More »

Re-launch of ‘Find a Park’ for nycgovparks.org

Back story This study was conducted for the Information Architecture & Interaction Design Course at Pratt Institute during Fall of 2020. The client New York City Department of Parks and Recreation (NYC Parks) New York City Department of Information Technology & Telecommunications (DoITT) NYC Parks manages more than 30,000 acres of land. The DoITT provides

Re-launch of ‘Find a Park’ for nycgovparks.org Read More »

NYC Parks Website Homepage Redesign

FALL 2020 LIS 643: Information Architecture & Interaction Design My Role: Product/Tech Manager Team Green: Zhichun Zhao, Jiae Oh, Nathalie Traikos Overview The nycgovparks.org is a website providing all information for parks and facilities under the reign of NYC government. Team Green is responsible for redesigning the website homepage for both desktop and mobile structures.

NYC Parks Website Homepage Redesign Read More »

Design Story: NYC Parks

Project Brief This project was for the Information Architecture & Interaction Design course. I teamed up with Ellen Connell and Jiyoung Lee to work on the project. Our goal is to reimagine a more user-centered find-a-park tool on the nycgovparks.org website. As well as redefining and reorganizing the navigation structure for the park’s website. Our

Design Story: NYC Parks Read More »