Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Eye Tracking Study – NYU Langone Health

About Advanced usability analytics for NYU Langone using eye-tracking method. NYU Langone Health is one of the nation’s premier academic medical centers. Located in the heart of Manhattan, with additional facilities throughout the New York City area, NYU Langone is a popular choice for students with insurance health plan. Our study goal is to Evaluate the usability

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Eye-Tracking Study: Jet Blue Airlines

Overview: JetBlue Airways is a major American low-cost airline, and the seventh-largest airline in the United States by passengers carried. Three usability experts conducted an eye-tracking study to evaluate the effectiveness of the Jetblue Airlines homepage in helping travelers plan trips and adjust to COVID-19 travel regulations. Through evaluative user research, we hoped to answer

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Monterey Bay Aquarium: Evaluation Story

A team of four researchers completed an analysis of Monterey Bay Aquarium’s website in order to provide the Aquarium’s digital team with recommendations on how to increase email subscriptions from its live-cam viewing audience. This research was completed for the Digital Analytics class at Pratt Institute taught by Prof. Elena Villaespesa. Project Overview client meeting

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Remote Moderated Usability Evaluation Study with UserZoom

The Project The Archivist Round Table website’s mission is to serve as an advocacy platform to: Raise awareness to the cultural preservation of materials by making things more accessible to the public. Influence court decisions on behalf of archives. Provide avenues for existing and aspiring archivists to share advice and best practices, and further their

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Re-launch of ‘Find a Park’ for nycgovparks.org

Back story This study was conducted for the Information Architecture & Interaction Design Course at Pratt Institute during Fall of 2020. The client New York City Department of Parks and Recreation (NYC Parks) New York City Department of Information Technology & Telecommunications (DoITT) NYC Parks manages more than 30,000 acres of land. The DoITT provides

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