Tools & Techniques

    What is Pure Methodology and why is it important? While interning with Techsmith this summer, I got the opportunity to participate in a usability evaluation method called Pure (Pragmatic Usability Rating by Experts) Methodology. This was my first experience participating in PURE usability evaluation method and found the method to be very productive

I learned the user story mapping when I worked as a product design intern at a startup company. They used this method to build their products. I think it is really a powerful technique that helps to organize what functionalities we need to build for users and also serves a good communication between team members. For

INTRODUCTION During my Projects in IXD class last week, I presented a live walkthrough of some of Adobe XD’s most useful features and design modes, all in seven minutes. I wanted to share the ease of which one can learn Adobe’s design tool and how smoothly the program carries out complex tasks in the blink

  Another mapping technique to get into the head and feelings of a user to better understand problems and begin finding solutions. There are a number of mapping techniques out there for UX people to use and learn about user behavior such as story mapping and journey mapping. And these are very effective in identifying

Introduction Emotions instinctually influence our behaviors and every day decisions. As such, emotions are  a great way to understand users’ interactions with products and it helps to inform our designs. But how can we measure emotion? As the greatest expression of emotion can be seen on our faces, Facial Expression Analysis is a great method

Introduction It is always significant to make users delightful when engaging with the products, however, it can be extremely challengable either to measure their emotional reactions towards products or to prioritize them. This is where Kano Model comes into play, which is used for measuring desirability of different product features. This post will breifly introduce this method