There are so many definitions of service design, and it seems that there’s not even one unified description. Synthesizing consensus, I summarize the definition as follows: service design is the process of making each stakeholder coordinate effectively through systematically and organically excavating and optimizing touch-point experience during service process, and finally achieve perfect user experience.

Using animations to improve user experience is a great strategy, but it should be done in the right way. Animations when done right, make the users feel valued because of its human-centered design, which in turn gives them a sense of well-being. These animations are used to unite beauty and functionality within the application. Animations

At some point during a person’s career, getting feedback from a boss or teammate isn’t out of the ordinary, but it’s something that may not happen every day. In the life of a UX practitioner, getting and responding to feedback is an ongoing event. However, effectively processing and putting that feedback into action takes practice. In

  UX Design has many aspects, but not all of them exist to make the users experience better. Some of these designs are made to benefit a company, and trick users into bad experiences. This type of design is called Dark UX, or dark patterns. Dark patterns are tricks that cause users to buy or

In Margaret Rhodes’s March Wired article “Forget Welding. The Hottest New Vocational Schools Do Digital Design” the author explores the recent rise in popularity of user experience design as a vocational course. Vocational education — an educational course designed to directly segue the student into a trade workforce or technical career — has traditionally been conceived of as

I’ve recently read this interesting article – Creating Usability with Motion: The UX in Motion Manifesto on Medium. This article is written by Issara Willenskomer, the founder of UX in Motion. He creates the theory of  12 principle of UX in motion and talks about how a good motion improve the usability. I used some GIFs

In recent years, the practice of applying game-design elements in non-game contexts (Gamification) has become a heated topic. It attracts many scholars and designers because the gaming industry possesses an extremely engaged audience. While gamification benefits some products’ marketing performance, the problems of its implementation are gradually appearing. Gamification is nothing new. The term was

Eye tracking is a tool utilized by UX researchers in usability testing to record users’ eye behavior when they are conducting a user test on an interface. It is usually equipped with a tracker that is installed on the device, where its camera is directly facing the user’s pupils. The software generates data on heat

In an effort to design a new kids video interface, I started doing a lot of research on the kinds of media that kids were consuming and making.  This quest inevitably led me straight to Snapchat.  The average Snapchat user opens the app 18 times per day, for a total of about 30 minutes.  She sends