Guerrilla testing is one of the most effective and simplest (cheapest too) form of user testing to improve the quality of your product, and make sure people can use it for its intended purpose. Using guerrilla testing usually means going into a public place (e.g. a coffee shop, train station, etc.) where you can find a relevant audience to validate critical ideas or assumptions about your product.

UX design is all about iteration. Sometimes we may impress by some awesome products with longevity history. They improve their system based on users’ need. Sometimes they also solve the problem and make the dead product or brand come back to life. For an old and high reputation product, it is really hard to make

What is a diary study? A diary study is a daily log of activities that you get a user to keep over an extended period of time. Users might need to take photos or videos to explain their activities and highlight things that stood out to them across the course of their day. We run

Journey-driven transformation is a powerful, end-to-end approach for creating exceptional “customer experiences” that drive revenue, profitability, and sustainable competitive advantage. As said by Ann Lewnes, EVP and CMO of Adobe: The term ‘customer experience’ won’t exist in the organization of the future. It will be so deeply entrenched in a company’s product, process, and culture that