Brandon Whightsel is Design Director at Yahoo Finance, where he has worked for six years. Prior to that, he worked at the Wall Street Journal, Reuters, AOL, and CBS News. We sat down to talk about how UX research and usability evaluation are integrated in his team’s work. The following transcript has been edited for […]
Integrating Usability Research at Yahoo Finance Read More »
Most people in software development are familiar with the Agile methodology – a system that emphasizes quick iteration and reactive planning. The last few years have seen a rise in Agile adoption, and therefore a rise in quickly developed, functional technology. However, many implementers of this technique don’t take into account UX research and design,
Spreading the Gospel of UX Design in an Agile World Read More »
In this blog, “Cookie” is not the term for the product that people can easily find in grocery stores. The term “Cookie” that I am going to talk about in this blog is a computer science term to describe a small piece of data sent from website and stored in user’s local drive by the
Usability Ethics — Privacy Concern and Cookies Consent Read More »
I came across this usability research tool the Rainbow Sheet in a case study. I took some time to research on this tool and found it to be a very concise and quick tool for generating insights from the user testing and a visually pleasing way to deliver the findings. The Rainbow sheet consists of
the Rainbow Sheet – A Collaborative Tool to Quickly Generate Insights from User Testing Read More »
User Experience is a concept that has not been lucidly depicted anywhere over the cyber space. In commerce, user experience is a person’s emotions and attitudes about using a particular product, system or service. Do you want your website, application or product to be super successful? How can you measure user experience? Why do you need to measure user experience?
Does It Make You Happy: Measuring User Experience Read More »
When measuring user experience, how can we decide which specific metrics to implement and track to make data-informed decisions? The Goal-Signal-Metrics Process is a powerful tool to map product/feature goals to specific metrics, allowing the product team to focus only on the most useful metrics relates to the product/feature.
Measuring User Experience with the Goals-Signals-Metrics Process Read More »
UX KPIs UX KPIs means key performance indicators of user experience, which helps to reflect the overall goal of a product or a website. With UX KPIs, user experience becomes tangible and measurable. UX KPIs are divided into two main categories, which are behavioral UX KPIs and Attitudinal UX KPIs. Behavioural UX KPIs measure what
UX KPIs and PULSE Metrics Read More »
UX design is all about creating a great experience for users. Doing user research and knowing what users want is important. At the same time, Value Proposition plays an important role in a successful product or business. A value proposition promises the value of the product will deliver. It defines the first step of telling
Value Propositions Canvas Read More »
The basic traffic metrics like seven-day active users, page views etc. are not good to evaluate the impact of User experience changes as firstly, they are generic and do not directly relate to the quality of the user experience, and secondly, it is difficult to make them actionable. This calls for a strong need for
Measuring User-Experience through Heart Framework Read More »
Adobe XD is a powerful and intuitive tool that brings design and prototyping together. Adobe XD has made rapid advancements in plugins in an effort to keep up with designer habits and needs. This year, Adobe and third party developers have released an incredible set of plugins that automate complex and repeat tasks. What are
Top 10 Adobe XD Plugins Read More »