Design Critique: New York Sports Clubs (NYSC), (iOS App)

About a year ago, NYSC renewed their brand. Part of their brand strategy included the re-design of their iOS Application. The App allows users to plan their work out by searching and signing up for classes, setting up their goals, and checking into the gym with their phone. This article analyzes some features of the …

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Design Critique: Splitwise (iPhone App)

Splitwise (version 4.4.12 for iOS 9.0 or later) is an Apple iPhone application designed to “split bills and expenses the easy way.” This app functions as a bill splitting and record-keeping tool for roommates, friends, or any group of individuals with shared or borrowed expenses. Splitwise provides an appealing and simple digital interface that makes …

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Design Critique: Amazon Kindle (Android app)

Amazon Kindle is an application for reading electronic books. It takes advantage of the affordances offered by touch screens, including pressing and swiping on the screen. The app’s design is simple, with different operations completed by enabling modes through touching the screen. However, its simplicity does not translate to understandability.

Design Critique: IMDb Android App

  Introduction IMDb or Internet Movie Database is a popular online database of information related to movies, TV shows, video games, awards, and events. The database comprises of information on production crew and cast, summaries, synopses, reviews and ratings, which millions of registered users consume daily. As per Google Play Store, there are over 100 …

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