ABOUT THE PROJECT Material for the Arts had discovered a declining usage of their website. They did not have a mobile optimized website and we were asked to propose a mobile-centered re-design. In this project, we designed a digital interfaces from a user-centered perspective based on user research, interviews and evaluation. MY ROLE I had […]
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Sarah Doody is an NYC based user experience designer and product strategist. She works with startups to help them launch their initial product as well helping companies already in market optimize their user experiences. She is the founder of a popular UX newsletter – The UX Notebook. Sarah also teaching about user experience, she co-developed and
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In short, Peter Knocke positions himself as a UX Director and Digital Strategy Consultant. He continuously works with a variety of organizations, ranging from small start-up groups to larger, multi-brand companies. The main selling points that he stresses in his description are that he provides product and business strategy and collaborates with many teams to
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User research has never been easy. Especially recruiting the right participants for a study is difficult. I remember the struggle I had recruiting participants to test my prototype several times. Life can be so much easier if someone or something can recruit the right participants for me. Ethnio is a tool for UX research which
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As part of an assignment for my Advanced UXD class, I had to interview a UX professional. Since the majority of my interest in UX goes beyond the realms of formal information institutions such as libraries or museums, I decided to get in touch with a designer that works in advertising creating digital branding experiences
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Emotional success: Designing and defining a user experience. Usability Design – Pratt Institute School of Information Blog post by Jamie Raymond Creating a successful user experience involves developing digital products that are pleasing for the people using them. UX designers apply various UX techniques to digital products to provide the end user with a best
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There are several ways to determine if the design of a website meets your pre-determined goals. One of the ways to determine this is with Clicktracking, similarly grouped with Clickmapping. With a small amount of Javascript placed into your website, you will have the ability to find out where on your site visitors are drawn,
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Summary This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process. Quantitative Usability vs. Qualitative Usability The
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Introduction Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize