ux design

Design Critique: Resy (iOS App)

Introduction Resy is a digital platform that allows users to seamlessly reserve tables at restaurants or tickets to events/experiences. The platform provides restaurant details, menu highlights, images, and user ratings – all of which enhance the reservation experience. This article critiques the Resy App using the principles mentioned in Don Norman’s “The Design of Everyday

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Design Critique: The Amtrak App (IOS)

Introduction: Amtrak is an application that mainly serves for customers looking to purchase tickets, check train statuses, and manage users’ travel plans with America’s national railroad service. This critique focuses on the application’s user experience based on Don Norman’s design principles as outlined in his book “The Design of Everyday Things”. As a frequent user

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Homepage of the redesigned website and logo of Witness to Mass Incarceration

Towards greater impact and more support for Formerly Incarcerated People: WITNESS to Mass Incarceration Website Redesign

Duration: Sep – Dec 2023Team members: Cici Lin, Jennie Lin, Keyi Zhang, Nehal Sharma Project Overview WITNESS for Mass Incarceration (WITNESS) is an organisation aimed to support Formerly Incarcerated People (FIP). It is dedicated to transforming the lives of FIP by advocating for long-term solutions, fostering economic empowerment, and building generational wealth. Following extensive research,

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Enhancing growth and engagement for New York Microscopical Society

Project Overview The New York Microscopical Society (NYMS) was founded in1877 by leaders of the American Museum of Natural History. Their mission is to promote theoretical and practical phases of microscopy for all of those interested, including people who have worked with microscopes for decades and those new to the field. The client was looking

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Growing Highly-engaging User Pool through User Research & Revising UI/UX design for Knowunity (iOS App)

CLIENT Knowunity DISCIPLINE User Research, UI/UX Design TIMELINE 4 weeks MY ROLE Client ContactUser ResearcherUser Experience Designer MEMBERS Magdalena FragaTiantian ShaoQing Yang TOOLS Figma, Figjam, Dovetail, Google Forms, Google Sheet, Calendly OVERVIEW Knounity: EdTech App that Facilitates Academic Content & Perspectives Sharing Knowunity, Europe’s fastest-growing EdTech app, boasts 9 million users across Europe and the

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[Knowunity] Design for growth: scaling power users from 7 to 100 

Team: community manager (Sarah Taylor), product manager (Taylor Valore), me, 3 designers (Charlotte, Kiyo, Magdalena) Role: user research, strategy design, ux design Time: 5 weeks (2023.11-2023.12)  Tool: Figma, Figjam, dovetail, zoom, pen & paper  *OVERVIEW (about Knowunity) Knowunity is Europe’s fastest-growing EdTech app with 9 million users across Europe (and now also the US).  Our

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