ux design

Design Critique: Strava for iPhone

Strava is an exercise tracker app and social networking tool in one. Users can track their own activities, like and comment the activities of their friends, join groups and complete challenges. Strava’s goal is to provide an easy way to track your activities and see your progress while also allowing you to join groups of likeminded exercisers and encourage your friends.

In this design critique, we’ll examine the user journey for starting an activity in the Strava iOS app.

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Gaze plot of pratt's website

Pratt.edu vs Tobii Pro Software: Enhancing the Undergraduate Desktop Experience Through Eye Tracking

Pratt Institute Undergraduate Desktop Study: Abstract The Pratt Institute is a leading art and design university that aims to provide students with the knowledge and tools to affect the world creatively for the better. One of most important parts of any university is its students. Pratt.edu recently went through a site wide redesign and had

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Professors, Students, History-Buffs Teach Us How to Improve Usability on the Norman Sicily Project Website

We conduct seven remote moderated usability tests with the audiences that are the most targeted users of the Norman Sicily Project website: Scholars, Students, and people with a personal interest in the subject. We carefully matched user goals with pages of the site and found that there is room for significant improvements to usability on important pages to the site. All issues found relate to overall navigation and special site features.

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Creating a Clear and Accessible Online Experience for Girl Scout Volunteers

The Girl Scout of Greater New York (GSGNY) website was in need of a redesign that would better cater to its most important audiences. Our team researched volunteer needs and how to create a streamlined information architecture for key website audiences. We created a new medium-fidelity prototype website for the organization. The redesigned site is much easier to navigate and use, and volunteers can now accomplish a very relevant on the site: find a volunteer-based event and apply for it.

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A flightpath drawn over a hazy landscape implies travel enabled by the kayak app.

Design Critique: Kayak (Android App)

The Kayak Android mobile app provides an easy way to find flights, hotel stays, and rental car services. Kayak excels at creating a clear conceptual model of how to set up and run a search, but not of the entire scope of the app’s features. A streamlined interface may also be a trade-off for invitations to human error. It is interesting to note that Kayak was one of the earliest exemplars of creating more usable graphical interfaces for travel booking, but now may be extending its feature list too far.

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