Jenna Bucoli Tanenbaum is a Lead UX Designer at Ogilvy NY. I wanted to talk to her because I was interested in what it is like working at a global digital agency. I previously worked in advertising and marketing prior to my current role and switch to studying UX Design so was intrigued to hear …
Sleep Cycle is an alarm-like mobile application that helps users have a better sleep by relaxing them at bedtime, tracking their sleep and waking them up at the light sleep phase. This post reviews this application according to Norman’s Design Principles with the following tasks: play a sleep aid, set up an alarm and close …
Do you understand your mood throughout the day? “ Maybe or Unsure” is always a common answer. People are hardly recognize their own emotions, but nowadays our technology has been developed to recognize emotions and emotions began to become a major role in UX design process. What is emotion? According to the definition of emotion …
How to measuring emotion and engagement to implement UX strategy into product? Read More »
Microcopy might be a relatively strange term for many people. Even designers know what it means, microcopy is easy to be overlooked in the design process. However Microcopy is everywhere in our digital product. From the label on a call-to-action button, to the pop-up message on a certain interface, designers use it involuntarily as a …
Service Safari is an exploration of service from a customer experience perspective. This methodology is commonly used by service designers; however, recently ux designers have been using this methodology to help them in their early research phase.