Design Critiques

What makes some designs good and others bad? Why do some designs work while others don’t? Posts in this category offer thoughtful design critiques of modern digital interfaces, with commentary inspired by Don Norman’s “The Design of Everyday Things.”

Design Critique: Etsy’s iOS Application

Etsy is a website and mobile app for buying and selling millions of custom and creative one-of-a-kind items, ranging from vintage decor, kitchenware, furniture, handcrafted jewelry, etc. This report will evaluate Etsy’s mobile app (specifically version 6.10.1) from a shopper’s perspective while using concepts discussed in Don Norman’s book The Design of Everyday Things. Navigation …

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Design Critique: R.E.I. (Web Browsing, Mobile/iPad

Recreational Equipment Inc. (REI), is an American consumer co-operative retailer with over 100 outdoor industry brands, suppliers, and manufacturers. REI strives to promote both large scale retailer brands and small specialty brands for their customers, while also providing accessible services to include: informational classes, outdoor related-events, expert advice, and sustainable consumer options. With the vast …

Design Critique:
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Design Critique: PADI (iSO app)

PADI is the only official diving app developed for divers. It aims to enhance their diving experiences by providing easy-to-access e-cards, online courses, dive shop locators, checklists, hand signal/knot guidebooks, online equipment shopping, and an online booking system (as of Version 1.34.0 updated on Sep 12th, 2022 ). Homepage The homepage uses boxes to differentiate …

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Design Critique: Mindbody (iPhone App)

MINDBODY is a U.S.-based “software-as-a-service company” that allows users to locate, purchase and schedule “wellness experiences,” such as workouts at gyms, massages at spas, and more. Users can create profiles, save and curate a list of favorite businesses, leave and read other users’ reviews and ratings, and explore local deals and wellness destinations based on their location and interests. This critique follows a user with a MINDBODY account who wishes to login to their profile and find a new nearby fitness class to try.