Providing a better user flow and navigation between the different types of content on the Pratt News website

The newly redesigned news website for Pratt Institute provides information, ideas, stories, and updates across all Pratt Institute. This project utilizes Hotjar and Google Analytics to collect user data and understand user behavior to offer potential solutions to enhance and streamline the user flow and navigation on the Pratt News website.

Re-launch of ‘Find a Park’ for

Back story This study was conducted for the Information Architecture & Interaction Design Course at Pratt Institute during Fall of 2020. The client New York City Department of Parks and Recreation (NYC Parks) New York City Department of Information Technology & Telecommunications (DoITT) NYC Parks manages more than 30,000 acres of land. The DoITT provides …

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