Ideas & Issues

What’s going on in the world that informs the practice of designing information experiences? Posts in this category tackle new, exciting, controversial, or otherwise noteworthy ideas or issues and discuss their relevance to the field.

The Unsung Hero in UX Design Process: Quantitative Usability Research

  Introduction: As a user experience design student, quantitative research is mentioned far less than qualitative research. My brief encounter with quantitative usability data was during a class assignment where we were supposed to perform tree test through Optimal Workshop, but I was not fully aware why and when we need to quantitative data in usability […]

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Human-centered design or Humane design – role of ethical standards in UX

UX designers design products for users – this is a statement which can be heard while discussing this profession. In fact, the name of the profession says so. However, very often the reality is different and UX designers need not only to satisfy the interests of users, but also the companies, which pay their wages.

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Bring Gestalt Psychology into Design Playground

User Experience design is all about understanding users. In order to be a good UX designer or interaction designer, we have to know that we are not solving our own problems, but users. With Gestalt psychological rules and theories, we can add more value to our products by better understanding users’ behaviors, emotions, and motivations. Using Gestalt principles

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Reducing cognitive overload to Increase usability in online sale

Talking about Amazon, my friends and I all have bad experiences before. We give up selecting a specific product because of thousands of options on Amazon with all kinds of feedback evaluation, and finally, go to Ikea or Target grab one. What’s wrong with Amazon? It gives us choices as more as they can, but

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Good Robot, Bad Robot: The Ethics of AI

Link to blog: https://ixd.prattsi.org/2018/10/good-robot-bad-robot-the-ethics-of-ai/   Introduction: The ethically-minded have always weighed benefit and risk when it comes to AI becoming more prevalent in everyday life. The topic has been picked apart in everything from pulpy sci-fi novels from the 50s to well-regarded popular scientific journals of today, where ever-increasing human-like AI are now commonplace. This blog

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Strategies and Good Examples of Multiscreen UX

In last blog post, I talked about some basic principles to follow when designing for multi-screens. There is 3Cs Framework (Consistent, Continuous, Complementary) I found extremely helpful when analyzing the strategies of multiscreen design. However, there are more specific strategies could be discussed which I believe can also fit into the 3Cs Framework. The book

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Principles of Designing for Multi-screens

Today, human live with screens, and most likely, with multi-screens. There are PCs, smartphone, tablets, TVs, smartwatches and more. People use them for different occasions or use them together. As a designer, I heard about terms like “mobile-first” and “responsive” a lot and have actually designed products across different platforms, while I found there is

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Web Accessibility Research on Museum Websites

I interned at Guggenheim Museum interactive department in 2017 summer. During the internship period, one of my research topic was alt text and hyperlink best practices on museum websites. According to Wikipedia, web accessibility refers to “the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities.” When

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