Research in the Real World: Talking with Frank Lockwood of 360i

I talked with Frank Lockwood – Group Director, Experience Design at 360i – about his entry into UX, his methods of research, workflows and strategies for achieving true user-centric experiences. How did you get into the UX field? My degree is in Visual Communications (Art Direction). While I was in college I taught myself front-end development

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My thoughts on service design

There are so many definitions of service design, and it seems that there’s not even one unified description. Synthesizing consensus, I summarize the definition as follows: service design is the process of making each stakeholder coordinate effectively through systematically and organically excavating and optimizing touch-point experience during service process, and finally achieve perfect user experience.

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What Are You Really Hearing? Effectively Processing Feedback

At some point during a person’s career, getting feedback from a boss or teammate isn’t out of the ordinary, but it’s something that may not happen every day. In the life of a UX practitioner, getting and responding to feedback is an ongoing event. However, effectively processing and putting that feedback into action takes practice. In

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Designer or Mechanic? UX Design as Vocational Education

In Margaret Rhodes’s March Wired article “Forget Welding. The Hottest New Vocational Schools Do Digital Design” the author explores the recent rise in popularity of user experience design as a vocational course. Vocational education — an educational course designed to directly segue the student into a trade workforce or technical career — has traditionally been conceived of as

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