Designing for (Dis)engagement

Introduction As designers, we always hear how important it is that our deliverables ensure user engagement and interaction, elicit responses and delight. This focus on engagement is pervasive, from how successful UX is measured to auto-play, and gamification – design elements meant to get users involved with their devices. But what is the psychological impact […]

Designing for (Dis)engagement Read More »

Design Critique: MYmta (iPhone app)

Source: https://itunes.apple.com/us/app/mymta/id1297605670?mt=8 Introduction The MYmta iPhone app is a travel app designed to provide relevant information related to New York City’s many public transit options: subways, buses, LIRR and Metro-North rail services, and the Access-A-Ride program. The app allows for real-time scheduling and service changes, as well as personalized settings and trip planning, and station

Design Critique: MYmta (iPhone app) Read More »

Design Critique: Sephora Skincare & Beauty App

Introduction Sephora is a multinational online and in-store makeup, skincare, fragrance, and beauty services, retailer. Upon opening the Sephora mobile application, a user is presented with options to either view latest skincare and beauty deals, to begin shopping or exploring products, to receive product recommendations, to search for specific products, or to navigate for additional features.

Design Critique: Sephora Skincare & Beauty App Read More »