Usability Testing

[Knowunity] Design for growth: scaling power users from 7 to 100 

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Team: community manager (Sarah Taylor), product manager (Taylor Valore), me, 3 designers (Charlotte, Kiyo, Magdalena) Role: user research, strategy design, ux design Time: 5 weeks (2023.11-2023.12)  Tool: Figma, Figjam, dovetail, zoom, pen & paper  *OVERVIEW (about Knowunity) Knowunity is Europe’s fastest-growing EdTech app with 9 million users across Europe (and now also the US).  Our […]

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Knowunity’s Quest: Navigating the US EdTech Landscape for Homework Success

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A Comprehensive Case Study on Homework Habits, Usability Insights, and Enhancing Student Engagement CLIENT: Knowunity ROLE TIMELINE 5 Weeks TOOLS TEAM MEMBERS View Presentation About Client Knowunity is Europes fastest growing EdTech app with now 9 million users across Europe (and now also the US). Knowunity was founded 3 years ago by former high school

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Elevating User Experience to Drive Donation Motivation for New Users at Concern Worldwide Through Eye-Tracking Study

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Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for

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Design Critique: X-Plane Store (Web Interface)

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Introduction X-plane store is an online marketplace and community forum for flight-simulation enthusiasts. Built specifically for the flight-simulation software X-plane, this store allows users to purchase and upload add-ons, modifications and other content to improve their flight simulation experience inside the X-plane software. Who is this service for? As per the organization’s ethos, their primary

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The landing page of Merlin Bird ID app by The Cornell Lab, an open source Bird guide and identifier.

Design Critique: Merlin Bird ID App

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The Cornell Lab of Ornithology adopted a clever way to answer the question “What’s that bird?” making the wealth of knowledge in ornithology accessible to the general public. This critique provides user-centric insights on how usable the Merlin Bird ID app is for a user interested in identifying and learning more about birds around them.

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NJ transit app poster

Design Critique： NJ Transit(IOS Mobile APP)

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Lost in Transit: A Critical Exploration of the NJ Transit App’s User Experience X (Formerly Twitter), 24 Oct. 2019, twitter.com/NJTRANSIT/status/1187453341221163009. Accessed 10 Sept. 2023. ‌The NJ Transit app offers essential tools for navigating New Jersey, New York, and Philadelphia. It lets you buy and display tickets on your mobile, stay updated with real-time transit info,

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Via rideshare image

Design Critique: Via Jersey City(Android)

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Via Jersey City : Like a ride share, but better! Via Jersey City is a ride-sharing application designed to provide residents and visitors in Jersey City with convenient, affordable, and on-demand transportation solutions. Serving as Jersey City’s on-demand public transportation service, Via offers seamless connectivity to the PATH and various other destinations. With just a

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Revolutionizing Online Learning: A Usability Testing Case Study of Knowunity

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Knowunity, Europe’s largest e-learning platform, recently launched its mobile app in the US. Users can share and exchange resources like notes, study sheets, and test preparation materials while using the platform to communicate with other students across the country. This case study focuses on remote usability testing for Knowunity. The testing revealed that users found

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Case Study: Improving the order flow for NYC based courier service Airpals

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Airpals is a B2B courier service based in New York City. Airpals is a relatively young company, operating with a small team with few resources to spare for research, thus our usability testing was especially valuable to the company. Our usability evaluation focused on their order form for scheduling a courier pickup and delivery, which is at the heart of the business. We recruited participants who fit the company’s user profile—people working in New York City based companies who would use a delivery service for work—to conduct moderated user testing of the interface. After analyzing our results, we provided Airpals with 6 recommendations for larger issues, and an additional 4 recommended adjustments for smaller, but nevertheless important, issues.

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