Understanding some basic psychological principles that impact visual perception is essential to user experience (UX) professionals interested in designing systems and products that better serve the needs of users. This post provides a brief overview of Gestalt psychology and demonstrates how many of its principles can help UX and interaction designers create interfaces that intentionally direct the user’s attention to the functions and features that are most useful.… Continue Reading »
Image Credit: Quickmeme
This post covers the concept of Need for Affect and how it can be used to improve and influence User Experience. Specifically, I will be focusing on how this concept can be applied to video game design.
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The companies that focus on maximizing satisfaction, with regard to the entire customer journey, are more likely to increase customer satisfaction, loyalty and advocacy among their customers than companies that focus on parts of the business in a segmented way. In order to improve customer satisfaction, focus should be on the whole customer experience. Customers value the ability to be in constant and effective contact with a company through multiple avenues at the same time.… Continue Reading »
The National Retail Federation expects 2017 holiday retail sales to total $678 billion, an increase of about 3.6 percent from last year. According to Deloitte, consumers are expected to spend 42% of their holiday budgets in brick and mortar stores. In order to maximize profits, stores employ usability principles to manipulate customers into purchasing more merchandise.… Continue Reading »
Designers can utilize usability principles to create products that may greatly enhance our everyday lives. From smart phone apps to non-Norman Doors, the application of usability principles has given us wonderful tools, games, and digital interfaces. But what about the dark, deceptive uses of these principles?
In a previous post, I explored ways in which online notices for terms and conditions are often designed in ways to be deceptive to internet users (that post can be found by clicking here).… Continue Reading »
In recent years, artificial intelligence (AI) has been back to people’s eyes, and machine learning (ML) is one of the key technology in AI. However, the ML’s achievement is striking. In 2017, the AlphaGo, a computer program developed by Google Deepmind that practice itself by applying machine learning, beat Ke Jie, the world No.1 ranked Go player.… Continue Reading »
Remember the television show of the 80s called Knight Rider? If yes, I’m sure you are picturing the uber-cool black colored Pontiac Firebird with the blinking red lights. The show was a hit, mostly thanks to the futuristic feature-packed beast of a car that assisted its undercover-cop owner in solving crimes. The car could self-drive, follow voice commands, make decisions and so much more.… Continue Reading »
One of the key issues facing social media today is the prevalence of antisocial behavior. This makes user experience worse, and in many cases, it is the site’s design that unintentionally encourages this behavior.
What exactly do we mean by antisocial behavior? There are three key points that exemplify this issue:
- Dissuading users from connecting to people different than them
- Shielding users from disparate viewpoints
- Failing to prevent toxic in-groups and the spread of harassment
The problem is that most social media platforms currently operate using these strategies:
- They suggest friends/connections based on who you know.
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