How UX Evolves for Virtual Reality

UX Design of VR

Hey designers, like it or not, virtual reality (VR) is really coming. We just spent or are still spending great efforts to adapt to the trend of mobile, now part of the focus should probably be shifted to look at the UX of VR. This article is going to talk about how UX looks like in virtual reality and what should be paid attention when designing for VR.… Continue Reading »

UX Design in Virtual Reality

Imagine being under water without getting wet or floating in outer space without being an astronaut. Although the technology that exist today are still evolving, we all might be able to do that soon.

Virtual Reality is simulating the real world through the use of technology. People are able to experience things that are non-existent to the real world or experience extreme adventures without physically getting hurt.… Continue Reading »

UX Design Tool: Psychology

Design alone lacks understanding the user. When a designer utilizes the principles of psychology in design, it becomes a powerful tool and language that can influence the actions for the users. Psychology plays a prominent role in impacting human-centered user experience design.

Today, understanding the users have become one with design. As Donald A. Norman states in his book “The Design of Everyday Things,” he defines design as an act of communication.Continue Reading »

Can UX change the world? 

UX is an empathetic and user centric approach of designing products and services for users. It is highly used in resolving complex problems associated with the usability of products and services in digital spaces. However, there are many other conflicting problems faced by the society outside this ‘Digital World’, which requires our immediate attention. Can we possibly use UX to address these complex social challenges ?… Continue Reading »

Watch Out for Dark Patterns!

The User Experience world also contains as dark side. On the dark side companies allow their interfaces and apps to host dark patterns. Dark patterns tend to trick users into doing something they normally would not do. I will discuss three dark patterns, in this post. So the question is, are dark patterns ethical or non-ethical?… Continue Reading »

User Onboarding Strategy for Mobile Devices


User onboarding is a sequence of processes to help users get familiar with the product and to have users continue to use it. Onboarding is a term from human resources for new hires, but recently also used for developers to refer to taking on and orienting a new customer. According to the Andrew Chen’s research for Android apps, “the average app loses 77% of its DAUs (Daily Active Users) within the first 3 days after install, 90% within the 30 days.” To make as many users remain as possible, the app should guide how to use the app effectively, and make the users come back. … Continue Reading »

Universal Design: An Accessibility Solution for Digital Humanities?

Image of disabled people representing universal design from the National Association of City Transportation Officials

Image from the National Association of City Transportation Officials

Accessibility has recently become a crucial talking point in digital humanities. Some scholars have argued that the best way to account for accessibility is to implement universal design principles when developing DH projects. This post considers positive and negative aspects of universal design in DH and advocates for a more practical modified solution.Continue Reading »

Call-to-Actions did confuse you!

What is Call-To-Action?

→ Call-to-Action is a simple marketing term used to describe a graphic/text/button that prompts the user to take a DESIRED* action.

DESIRED* -> Desired by the Marketing & Content Team

Where is it seen?

How to create the Perfect CTA?

Maintain a Clear Hierarchy

→ Let the important ones stand out. Give appropriate weightage.… Continue Reading »

Wearable Technology: The Future of Usability?


Wearable Technology

What a world we live in! Not only can we contact anyone from anywhere in the world, we can now do it from our glasses and watches! Since Gradinar Razvan wrote his article, Designing a User Experience for Wearable Devices, the technology for wearable gadgets has been growing by leaps and bounds. The devices of two years ago are no longer the devices of today.… Continue Reading »

Are you a Good Witch or a Bad Witch?

I’m examining the concept of Nudge theory as it is implemented in user experience design. This exercise leads us to a fundamental question about ourselves as UX designers:


Am I a Good Witch? or a Bad Witch? Which?


By the end of this post, you will have to decide.


The Nudge theory was codified by Richard Thaler, a behavioral economist from the University of Chicago, and Cass Sunstein, a legal scholar, in their book, Nudge, published in 2009. Continue Reading »