Gamification for increasing user engagement

WHAT IS GAMIFICATION Gamification is the technique of implementing elements of game design into non-gaming settings to enhance user engagement with a product. While books and movies are various forms of entertainment, games are more participatory in nature. Games provide the players with the freedom to modify the story line, it makes them feel like …

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Typographic Accessibility: Design Your Type

As written language is taking up the majority space of a web or app interface, one of the most achievable ways of boosting the usability and accessibility of your digital product is to design your type thoroughly. Legibility vs. Readability Although the accessibility in typography is not an exact science, there are two elements designers …

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Improving The Color Accessibility For Color-Blind Users

With 4.5% of the global population experiencing color blindness, 4% suffering from low vision, and another 0.6% being blind, visual difficulties with using the web are more prevalent than you might appreciate. Women are less likely to have this disease when approximately every twelfth man is prone to it. Designing for color-blind people can be …

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Usability and Accessibility: Inclusive Design to Create an Accessible Design

Accessibility is one of the most fundamental elements in User Experience, and it is proven to develop a curated experience for broader user segments, especially users with disabilities. So what is inclusive design and accessibility? The inclusive design itself is a design methodology that enables and draws on the full range of human diversity. As …

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The Ethical Issues of A/B testing in the Tech World

In recent years, ethics in usability research has increasingly become a concern among users. Large corporations track, monitor, and manipulate interfaces to evoke an intended reaction from a user. An example of this would be with A/B testing, which is a standard UX research method that can often yield some ethical issues. A/B testing is …

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Ethics in Usability Research: Invasive Tracking

Shadowing, monitoring, and recording of users has become increasingly sophisticated. As these services become more robust, providing increasingly granular and specific information, they can raise the risk level for users. They tout many advantages for researchers but their activities are often non-consensual with respect to users. The user is unaware of their depth or just …

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Ethics in Usability Research: Exposing Dark Patterns

    User experience professionals are currently positioned as the greatest potential perpetrators of, as well as the first line of defense against abusive design. We must understand the nuanced modus operandi behind dark design practices and examine our own and others’ context, intent,, and execution. This discussion on dark patterns seeks to encourage our …

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What is the Hawthorne Effect?

Introduction During usability research, there could be many cognitive biases happened that finally violate the accuracy of the data. Both researchers and users can have biases, such as framing effect, confirmation bias, social desirability bias, etc (Subramanian, 2018). Here I would like to introduce one of the cognitive bias, called the Hawthorne effect. What is …

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Internal Review: Ethical Concerns of C/D Testing by Private Companies

Introduction   A/B testing has long been a tactic for companies evaluating “two versions of a landing page, web page or mobile app feature” (Rawat). The most common A/B scenario involves changing aesthetic details like button size or graphics adjustments and deploying those changes among active users to test their effect. However, the ethical impropriety …

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