Bringing Order to The Chaos: How to Arouse Curiosity and Encourage Pattern Seeking Behavior

All designers should aim for an experience that removes as much friction as possible and creates a usable digital experience. However, it is rare to simply want to create something that just exists. It should be interactive, people should be motivated to use the product.

To create such a product that aims to engage the user, designers often use surprising and different approaches in their designs.… Continue Reading »

The Need for Control – What We Can Learn from Placebo Button

If you checked the design principles of making good designs, you’ll easily find out that good design always has a high correlation with psychology. For most of the time, human beings need to “understand” the design through all our sensations. We see objects to read the signifier that would help us to make the first move, then we touch it to check the logic mainly based on the mapping logic through the feedback.… Continue Reading »

Designing for (Dis)engagement


As designers, we always hear how important it is that our deliverables ensure user engagement and interaction, elicit responses and delight. This focus on engagement is pervasive, from how successful UX is measured to auto-play, and gamification – design elements meant to get users involved with their devices. But what is the psychological impact of ubiquitous tech and how are users pushing back?… Continue Reading »

Design for Difficult Contexts – The Imperative of Functionality and the Uses of Pleasure


Designing for difficult contexts—for situations where a product or interface is serving users in heightened emotional states or positions of physical or sociopolitical vulnerability—presents particular challenges to the designer. Literature on the issue stresses the importance of ensuring that general usability principles are part of the design process (e.g., functionality, flow, aesthetics, task success, and user satisfaction), as well as working with additional measures and guidelines based in previous research and user feedback (e.g., pleasure, meaning, and measures in alignment with care-expert best practices) to guide designing for these special contextual environments.… Continue Reading »

The Ethics of Persuasion: Can an Interface be too Useable?

Usability is important, well researched and designed interfaces are

  • Communicative and persuasive
  • Guide, limit and create a user’s actions and experience to help meet needs  
  • Are related to and fulfill deeply rooted emotions

As researchers we’re acutely aware of this, at every stage we attempt to capture a user’s attention and we have a many powerful tools in our kit to optimize for this- Normanian principles, design thinking and usability testing, etc just to name a few.Continue Reading »

Would Designers Find Their Way to Statistics?

——Yes, They So Much Love To.


To be a great designer of user experience, it matters that the design work is brilliant. Nevertheless, to be a opinion leader of great designers, evaluation metrics of designs and effective communication of works are of considerable necessity. In this post , this post and this post, We will discuss about Quantifying User Experience, the relation between designers and Statistics, types of user testing and sub-classification, A|B Testing as a most common technique of comparing designs and how designers tell stories and make use of statistics through data visualization.… Continue Reading »

Examples of Great Information Visualization

Introduction: This post is about how to use information visualization to delivery our findings to the clients when the quantitative research involves complex or significant amount of data.

Quantitative research methods such as A/B Testing and data are widely used in usability research to better understand the audience and compare different prototypes for improvements. Other than quantitative research methods, researcher also use qualitative research methods, such as interview, focus group studies or observation.Continue Reading »

Quantitative Usability: Check the usability by A/B testing


Quantitative usability methods, relying on computer data collection and statistical analysis, are relatively objective because the presence of the research is always the number and quantitative data. The quantitative data is one of the most important elements of usability testing. Quantitative data provides information that can be counted to answer such questions as “How many?”, “What were the outcomes?”, and “How much did it cost?”.… Continue Reading »

The Unsung Hero in UX Design Process: Quantitative Usability Research


Introduction: As a user experience design student, quantitative research is mentioned far less than qualitative research. My brief encounter with quantitative usability data was during a class assignment where we were supposed to perform tree test through Optimal Workshop, but I was not fully aware why and when we need to quantitative data in usability research.Continue Reading »