Eye Tracking: A Usability Testing Method


Eye tracking is a tool utilized by UX researchers in usability testing to record users’ eye behavior when they are conducting a user test on an interface. It is usually equipped with a tracker that is installed on the device, where its camera is directly facing the user’s pupils. The software generates data on heat maps and saccade pathways to help researchers identify the insights the data reveal.… Continue Reading »

Empathic Design in the U.S. Immigration Services Portal

At first sight the U.S. Citizenship and Immigration Services (uscis.gov) portal is as expected — sporting the banal palette and the perfunctory ineffectiveness of American bureaucracy.

Government websites are not known for their cutting edge technological capabilities or innovative graphic/UX design. As a culture, we forgive them their usability sins for the vital services they provide.Continue Reading »

Design Thinking: A Tool for Rehabilitation

Retrieved from: http://www.designingjustice.org/designing-from-the-inside-out

Design thinking, with its user-centric approach to problem solving, is being used as a tool to help facilitate reform within the United States prison system. Overpopulation due to mass incarceration, the racial and socioeconomic disparities of folks who are incarcerated, and high recidivism rates are just the tip of the iceberg when it comes to problems that currently exist.  Continue Reading »

Resources For Eliminating Bias in Design

I recently discovered an interesting article on UXBooth tilted Resources for Eliminating Bias in Design. In this essay; author Benjamin Evans, a UX Designer and advocate for accessible and inclusive design, describes how, as designers our work is unconsciously limited by bias, and the ways we can identify and overcome them.

Evans starts off by describing an encounter he had with a gentleman, when he was looking for user feedback on a color palette he created for a client’s site.… Continue Reading »

Writing on UX Writing

Hands typing on keyboard

Photo by Ilya Pavlov

UX Writing spans many aspects of user experience design including but not limited to: important skills required for designers, delightful microcopy in a user interface, effective error messaging, and more.

I saw an article What is UX Writing? posted on UX Booth at the beginning of the year that explains a burgeoning job position in the industry called User Experience Writers.… Continue Reading »

Chatbots: Mobile UX of the future

Chatbots are taking the world by storm, it is one of the most talked about topics when it gets to latest Mobile trends.

What is a Chatbot?

Chatbot is a messaging application, sometimes referred to as a conversational interface, designed to simplify complex predefined task(s). This task could be anything, ranging from functional to fun like managing your expenses, learning new languages, scheduling your meeting, find and picking up groceries and buying other things.… Continue Reading »

User Feedback, Is It The Only Criteria?


“Exploring Android Wear’s Usability Drawbacks and Why It Keeps Stumbling in a Fitness-Oriented Wearable Market,” an article by Daniel Marchena, Co-Host of the XDA/Android Podcast, where he explains some of the drawbacks in the usability of Android’s wearable technology. Wearable technology is a recent trend and the discussions on its usability is relatively new. Mr.… Continue Reading »

Why Governments Need to Look Beyond Digital Experience Design, and Embrace Interdisciplinary ‘Service Design’

Over the past five years, federal, state and local governments have demonstrated their growing realization that good design can have a tangible impact on citizen engagement and public service delivery. Initiatives like the creation of the NYC Digital Playbook, a digital experience design guide for New Yorkers, and Usability.gov are evidence that governments are taking a leap to meet the bar that’s been set by the Ubers and Turbotaxes of the private sector.Continue Reading »