Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Connecting seniors to vital resources through the Bay Ridge Center website

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The Bay Ridge Center, a non-profit community organization providing support for older residents of southeast Brooklyn, wanted to test the usability of its newly-redesigned website, with a particular focus on its user-friendliness for seniors. After conducting a series of moderated remote user tests with a sample of older participants, we determined that while the website covers an impressive amount of information on a range of services, there were some findability issues that impacted accessibility.

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Furthering A Holistic Content Strategy at The Henry Ford: Blending Website and Social Media Data Sources

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Through careful planning and structured processes, our team pioneered a way forward for future THF analysts to better monitor the overall social network channels that are converting on their website. By the end of this project, we delivered a series of actionable recommendations and considerations for future data tracking and relevant research.

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Creating an Accessible and Engaging Experience for NYC DDC

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Background Team (2 teams) Methods (Observation, Interview, Dairy Study, Workshop) Findings Recommendations Conclusion and Next Steps Background NYC DDC (the Department of Design and Construction), is the city’s primary capital construction project manager, builds many of the civic facilities New Yorkers use every day. They also offer communities with new or renovated structures such as

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Using Ethnography to Explore & Improve Construction Site Communications with NYC Design & Construction.

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Team- Anamika Menon, Cathy Hu, Jun Hou Kok Potential For A New Product- Design and Construction (DDC) of the City of New York, the city’s primary construction project manager is looking for a more effective way to relay communications when it comes to constructions projects on the streets of New York. On a previous note,

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Leveraging Ethnographic Research Methods to Help Our Client Understand What NYC Residents and Visitors Expect/Want/Need to Know About Construction Background- Who is the DDC Anyway? As the City’s primary capital construction project manager, DDC builds many of the civic facilities New Yorkers use every day. They provide communities with new or renovated structures such as

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Creating a Clear and Accessible Online Experience for Girl Scout Volunteers

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The Girl Scout of Greater New York (GSGNY) website was in need of a redesign that would better cater to its most important audiences. Our team researched volunteer needs and how to create a streamlined information architecture for key website audiences. We created a new medium-fidelity prototype website for the organization. The redesigned site is much easier to navigate and use, and volunteers can now accomplish a very relevant on the site: find a volunteer-based event and apply for it.

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Redefining the information organisation of the Norman Sicily website

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Introduction This project was completed as a part of the Usability Theory and Practices class at Pratt. The aim was to analyse the website of the Norman Sicily project and understand any gaps in the usability of the same. The Norman Sicily Project’s website is currently in a prototype mode and was created jointly by

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Creating a More Intuitive Girl Scouts Experience for Caregivers

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The Girl Scouts of Greater New York (GSGNY) provides girls across New York City opportunities to build skills and make friends as part of the nationwide Girl Scouts organization. Core to fulfilling their mission and gaining new members is ensuring that the caregivers of potential and current members find what they need on their website. This case study presents a project to redesign the GSGNY website to meet those needs and includes high-fidelity prototypes and key findings for content, layout, and navigation structure.

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Home page of the Girl Scouts website

Building an Intuitive Online Process for Volunteering at a Girl Scouts Event

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Who are the Girl Scouts? The Girl Scouts is an American youth organization aimed at empowering girls through a variety of programs that include outdoor activities, STEM programs, leadership training, and so on. Since it is a nonprofit and has an event-driven focus, one of the most consistent demands of the Girl Scouts organization is

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