“Why aren’t business owners advertising to tourists on NYCTourism.com? It sees hundreds of thousands of hits a month!” This was the question my team and I set out to answer when we began our Information Architecture redesign project for the official NYC Tourism website. The overarching goal of the project was to create a mutually […]
Team Account Manager: Aayushi BaharadwajProject Manager: Gloria YangDesign Lead: Anvita ShahStrategy Lead: Conor Mack Timeline Oct – Dec 2025 Client Hooked on Phonics Focus Information Architecture on Learning Resources Setting the Context Introducing Hooked on Phonics Hooked on Phonics is a learn-to-read program designed to help children ages 3-8 develop foundational literacy skills. The platform
Improving Navigation & User Experience across Hooked on Phonics Read More »
About Daak is a personal finance tracking app designed to help users log daily expenses, categorize spending, and visualize patterns over time. It also offers features like exporting data to spreadsheets and adding bank account details, though some of these functions feel incomplete. At its core, Daak aims to make budgeting simple, structured, and enjoyable
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Client: Kerala Museum Team: Timeline: 16 WeeksJanuary to May 2025 Design Methods: Research Methods: Our Project We partnered with Kerala Museum (KM) to evaluate the usability of their current digital presence and design a mobile-first solution prioritizing accessible design that aims to foster community. What is the Kerala Museum? Kerala Museum is more than just
Bringing Kerala’s Stories to Life Online Read More »
Timeleft is a digital platform where users can book dinners with strangers matched through a personality algorithm. The premise is fascinating: every Wednesday, in cities around the world, curated groups gather over dinner, transforming the awkwardness of first meetings into something potentially meaningful. As someone who moved to New York City from India, I know
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In a world where social media can be overwhelming and impersonal, Letterloop offers a refreshing and authentic way for people to stay connected. As someone who values meaningful human connection with the people around me, I was eager to explore how well this platform fosters engagement. Letterloop is a private group newsletter service that connects
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Voidpet Garden is a mental health journal app that helps guide users through their emotions, where they exist as magical creatures in an ever-evolving garden. The app’s journal prompts are inspired by Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and personalized recommendations from practicing therapists. This critique will be examining both positive and negative
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The NYC MTA App serves as a critical tool for people located in New York, providing commuters with information to seamlessly commute in one of the largest transit systems in the world. However, the MTA app, while trying to help the user, can sometimes fall into a slight flaw of overwhelming the user. After reading
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By Saskia Suherman, Shrividya Shrihari and Qiaochu Zhao / Dec 9, 204 / Projects Team members: Saskia Suherman, Shrividya Shrihari and Qiaochu Zhao Duration: August – December 2024 (4 months) The Brooklyn Seltzer Museum is a Museum located inside the oldest seltzer works in New York City. It showcases the art and science of seltzer-making
Our Client IDbGLAM – International Database of Galleries | Libraries | Archives | Museums Duration Oct ’24 to Dec ’24 (6 weeks) My Role UX Researcher My Responsibilities Recruited participants; Moderated user tests’ Developed research methodologies; Analyzed and synthesized data; Created user test reports; Facilitated client meetings Tools Zoom, Notion, Figma, GSuite Team Members Merlyn