Design Critiques

What makes some designs good and others bad? Why do some designs work while others don’t? Posts in this category offer thoughtful design critiques of modern digital interfaces, with commentary inspired by Don Norman’s “The Design of Everyday Things.”

Hero Image of Guided Frame by Google

Assistive Technology: Guided Frame (Google Pixel)

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In the ever-evolving world of smartphone technology, Google’s commitment to accessibility takes a giant leap forward with the introduction of Guided Frame. This innovative feature, part of the Pixel 7 series, demonstrates Google’s dedication to creating an inclusive camera experience, particularly for individuals with visual impairments. In this blog post, we’ll explore how Guided Frame, a harmonious blend of hardware and software, is revolutionizing the way blind or low-vision individuals capture the perfect picture.

Design Critique: ChargeSPOT (iOS APP)

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source Introduction ChargeSpot is a portable charger rental provider that offers cross-countries services currently with over 35,000 rental spot worldwide. Its easy rent/return process and reasonable rental prices attract individuals with high demands for charging their phones while on the go. The rental services process can be easily divided into 3 steps: 1. Use the …

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From Insights to Impact: User Experience Analysis for ICI’s Website Optimization

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Introduction Independent Curators International (ICI) is a non-profit arts organization that supports curators. ICI connects curators worldwide, providing many resources, including fellowships, intensives, and seminars. Our approach involved moderated remote testing—a dynamic method allowing us to capture authentic user interactions across diverse demographics. Client: Independent Curators International (ICI) Team Members: What were the project scope …

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Knowunity’s Quest: Navigating the US EdTech Landscape for Homework Success

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A Comprehensive Case Study on Homework Habits, Usability Insights, and Enhancing Student Engagement CLIENT: Knowunity ROLE TIMELINE 5 Weeks TOOLS TEAM MEMBERS View Presentation About Client Knowunity is Europes fastest growing EdTech app with now 9 million users across Europe (and now also the US). Knowunity was founded 3 years ago by former high school …

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Elevating User Experience to Drive Donation Motivation for New Users at Concern Worldwide Through Eye-Tracking Study

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Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for …

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Design Critique: Nike Training Club (iPhone app)

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Introduction: The Nike Training Club (NTC) app is a fitness application that is designed to help users achieve their fitness goals with the help of guided workouts led by professional trainers and athletes. NTC also offers training plans that include a set of workouts within a specific time frame to target different goals such as …

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Design Critique: Zara Website

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Zara is a popular clothing brand that is widely known for its unconventional style and advertisements. However, the original look does come at a cost to usability. In a confusing combo of minimalism and maximalism, Zara’s site presents unique challenges in design.

The image is a mockup of the the Rijksmuseum landing page on a laptop in desktop view.

Design Critique: Rijksmuseum Website

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Introduction Rijksmuseum, located in Amsterdam, Netherlands, is home to many well-known pieces of Dutch art and history, like, The Night Watch painting by Rembrandt van Rijn (1642), The Milkmaid by Johannes Vermeer (1654–58) and the Vincent van Gogh self-portrait (1889). The collection of art dates back almost 800 years and represents the beauty of Dutch …

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