Using Ethnography to Explore & Improve Construction Site Communications with NYC Design & Construction.

Team- Anamika Menon, Cathy Hu, Jun Hou Kok Potential For A New Product- Design and Construction (DDC) of the City of New York, the city’s primary construction project manager is looking for a more effective way to relay communications when it comes to constructions projects on the streets of New York. On a previous note, […]

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Leveraging Ethnographic Research Methods to Help Our Client Understand What NYC Residents and Visitors Expect/Want/Need to Know About Construction Background- Who is the DDC Anyway? As the City’s primary capital construction project manager, DDC builds many of the civic facilities New Yorkers use every day. They provide communities with new or renovated structures such as

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Creating a Clear and Accessible Online Experience for Girl Scout Volunteers

The Girl Scout of Greater New York (GSGNY) website was in need of a redesign that would better cater to its most important audiences. Our team researched volunteer needs and how to create a streamlined information architecture for key website audiences. We created a new medium-fidelity prototype website for the organization. The redesigned site is much easier to navigate and use, and volunteers can now accomplish a very relevant on the site: find a volunteer-based event and apply for it.

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Redefining the information organisation of the Norman Sicily website

Introduction This project was completed as a part of the Usability Theory and Practices class at Pratt. The aim was to analyse the website of the Norman Sicily project and understand any gaps in the usability of the same. The Norman Sicily Project’s website is currently in a prototype mode and was created jointly by

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Creating a More Intuitive Girl Scouts Experience for Caregivers

The Girl Scouts of Greater New York (GSGNY) provides girls across New York City opportunities to build skills and make friends as part of the nationwide Girl Scouts organization. Core to fulfilling their mission and gaining new members is ensuring that the caregivers of potential and current members find what they need on their website. This case study presents a project to redesign the GSGNY website to meet those needs and includes high-fidelity prototypes and key findings for content, layout, and navigation structure.

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Home page of the Girl Scouts website

Building an Intuitive Online Process for Volunteering at a Girl Scouts Event

Who are the Girl Scouts? The Girl Scouts is an American youth organization aimed at empowering girls through a variety of programs that include outdoor activities, STEM programs, leadership training, and so on. Since it is a nonprofit and has an event-driven focus, one of the most consistent demands of the Girl Scouts organization is

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Redesigning Transportation Alternatives Information Architecture and Increasing User Engagement and Usability

Transportation Alternatives (TA) is a non-profit organization based in New York City that works to change and improve NYC’s transportation priorities by encouraging and increasing non-polluting, quiet, city-friendly travel and decreasing automobile usage. The website serves as both an informational hub about the organization, as well as a means for supporting and donating to TA. 

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MTA Subway Station

Funding & Planning Accessibility for the MTA

By @derek-frisicchio, @shan-chang, @sfairoos, & @cathyjhu The MTA’s Current Status with Accessibility In the United States, there are over 70 light rail, rapid rail, commuter rail, monorail, and inclined-plane systems. According to the Federal Transit Authority’s (FTA) National Transit Database, 72% of all systems have accessible stations and the entire nation’s fleet is 88% accessible

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Restructuring Content: Improving Discoverability of Key Information for the TERRA Foundation for American Art

TERRA Foundation for American Art Study: Abstract The TERRA Foundation for American Art is non-profit organization aimed at supporting American exhibits, artists, and scholarship. Recently, the Terra Foundation reimagined their Mission, making it more inclusive, and they redesigned various pages to go a long with with this new vision. This project primarily focused on the

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