Case Study: Improving the order flow for NYC based courier service Airpals

/ / Projects

Airpals is a B2B courier service based in New York City. Airpals is a relatively young company, operating with a small team with few resources to spare for research, thus our usability testing was especially valuable to the company. Our usability evaluation focused on their order form for scheduling a courier pickup and delivery, which is at the heart of the business. We recruited participants who fit the company’s user profile—people working in New York City based companies who would use a delivery service for work—to conduct moderated user testing of the interface. After analyzing our results, we provided Airpals with 6 recommendations for larger issues, and an additional 4 recommended adjustments for smaller, but nevertheless important, issues.

Case Study: Improving the order flow for NYC based courier service Airpals Read More »

Content is King: Enhancing Met Perspectives through Eye-Tracking & Behavioral Analytics

/ / Projects

Client Overview The Metropolitan Museum of Art (Met) is one of New York’s leading cultural institutions, boasting over 5,000 years of art from across the world. Their mission statement is as follows: “The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across time and cultures in order to connect all

Content is King: Enhancing Met Perspectives through Eye-Tracking & Behavioral Analytics Read More »

Pratt Institute: Health Services, Counseling Center, and Resilience Wellness and Well-being (RWW).

/ / Projects

Pratt’s health services, counseling center, and resilience, wellness, and well-being webpages are evaluated by a UX research team, including myself, to determine solutions for improving the experience of Pratt web pages. The goal is to access health and safety information web pages within 1-2 clicks of entering the home screen on the Pratt.edu website. A

Pratt Institute: Health Services, Counseling Center, and Resilience Wellness and Well-being (RWW). Read More »

Case Study: Usability Improvement for Pratt Institute Health and Wellness Web Pages

/ / Projects

Overview: Our team sought to improve the usability of Pratt Institute’s Health Services webpages to make it easier for undergraduate students to access counseling and other mental health resources. The case study was conducted by a team of UX designers and involved 10 moderated usability tests. These tests helped the team understand the kind of

Case Study: Usability Improvement for Pratt Institute Health and Wellness Web Pages Read More »

Improving usability of counselling services on Pratt Institute’s website – A Case Study

/ / Projects

Introduction We studied Pratt Institute’s website interface to improve the user experience of Pratt’s community in accessing resources regarding counselling and mental health & wellbeing. Pratt Institute aims to assist its community, students, staff and faculty, in maintaining a healthy lifestyle by providing counselling and health resources in collaboration with The JED Foundation; a nonprofit

Improving usability of counselling services on Pratt Institute’s website – A Case Study Read More »

Improving User Engagement for the Museum of Modern Art: A UI/UX Design and User Research Case Study

/ / Design Critiques

Client: Museum of Modern Art Discipline: UI/UX Design, User Research Design Tools: Google Forms, Miro, Figma Research Methods: Moderate Remote User Testing, Affinity Diagram, Heuristic Analysis My Role: Recruited participants; Moderated user tests; Wrote and designed user test reports; Developed Methodology; analyzed and synthesized data Duration: Late March to Early May (6 weeks) Team: Yeatasmin,

Improving User Engagement for the Museum of Modern Art: A UI/UX Design and User Research Case Study Read More »

The Modern Vision: Enhancing MoMA’s Digital Learning Pages

/ / Projects

The MoMA (Museum of Modern Art) is one of the largest and renowned museums in the world known for its modern and contemporary art collection. MoMA currently wants to invest in digital learning due to the spike of website traffic from casual learners during the pandemic. However, there is a concern that the pages explored

The Modern Vision: Enhancing MoMA’s Digital Learning Pages Read More »

Generating More Leads For Smithsonian Institute Traveling Exhibition Services (SITES)

/ / Projects

MY ROLEUser ResearcherUser Experience Design TIMELINE7 weeks TOOLSDesign: FigmaProject Management: NotionUser Research: Google Sheet, & Google FormPresentation: Google Slides CLIENT Smithsonian Institute Traveling Exhibition Services (SITES) TEAM MEMBERS Tawny TidwellWenge WangSneh Ganjoo Smithsonian Institute Traveling Exhibition Services (SITES) creates exhibitions that bring knowledge, discovery, and experiences traveling to people across America and beyond.  The Challenge

Generating More Leads For Smithsonian Institute Traveling Exhibition Services (SITES) Read More »