ux design

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Design Critique: OpenTable – Diner’s End

OpenTable is a dining reservation app that allows users to explore local restaurants and make reservations with ease and better communication. It provides both diners and restaurants with an open communication platform that replaces the traditional, messy reservation process with a streamlined, informative network. Signing-in: Onboarding The sign-in pages (figure 1-3) utilized the classic phone

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Design Critique: Pikmin Bloom (iPhone App) - Cover Image

Design Critique: Pikmin Bloom (iPhone App)

Pikmin Bloom is a free augmented reality (AR) mobile app developed by Niantic and Nintendo. By implementing gamification strategies, it encourages players to walk more, explore their surroundings, and foster healthy habits. Although Pikmin Bloom demonstrates the power of gamification, it still suffers from several usability friction points that disrupt the Seven Stages of Action.

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The Business Upgrade: Redesigning Information Architecture to Unify Navigation and Boost Partner Engagement

“Why aren’t business owners advertising to tourists on NYCTourism.com? It sees hundreds of thousands of hits a month!” This was the question my team and I set out to answer when we began our Information Architecture redesign project for the official NYC Tourism website. The overarching goal of the project was to create a mutually

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Improving Navigation & User Experience across Hooked on Phonics

Team Account Manager: Aayushi BaharadwajProject Manager: Gloria YangDesign Lead: Anvita ShahStrategy Lead: Conor Mack Timeline Oct – Dec 2025 Client Hooked on Phonics Focus Information Architecture on Learning Resources Setting the Context Introducing Hooked on Phonics Hooked on Phonics is a learn-to-read program designed to help children ages 3-8 develop foundational literacy skills. The platform

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Bringing Kerala’s Stories to Life Online

Client: Kerala Museum Team: Timeline: 16 WeeksJanuary to May 2025 Design Methods: Research Methods: Our Project We partnered with Kerala Museum (KM) to evaluate the usability of their current digital presence and design a mobile-first solution prioritizing accessible design that aims to foster community. What is the Kerala Museum? Kerala Museum is more than just

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Design Critique – Timeleft App

Timeleft is a digital platform where users can book dinners with strangers matched through a personality algorithm. The premise is fascinating: every Wednesday, in cities around the world, curated groups gather over dinner, transforming the awkwardness of first meetings into something potentially meaningful. As someone who moved to New York City from India, I know

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