8-minute read Executive Summary Our team conducted a thorough usability evaluation of the search experience on Medscape.com, with an emphasis on improving user interactions and optimizing the search results page. We selected and evaluated 10 participants using surveys to gain valuable insight into their search experiences. This evaluation’s deliverables include comprehensive usability test results and

Overview The Smithsonian Associates is a cultural organization that  acts as the educational branch of the Smithsonian Institution. Established in 1965, this organization presents a variety of educational activities, such as talks, workshops, creative arts courses, and live performances. Through its vast array of annual events, the Smithsonian Associates strives to foster a passion for

Overview Client: Braata Productions Team members: Nishi Chitale, Nathalie Traikos, Marc Molta, Olivia Loeb-Mevorach Project Duration: 3 weeks Tools used: Google Analytics, Supermetrics, Google Sheets, Looker Studio Introduction Braata Productions is a charitable organization that offers an avenue for artists of Caribbean and Caribbean-American descent to showcase their talents through a diverse range of mediums

Project Background We worked with Smithsonian Associates to analyze their Google Analytics data as they anticipate a full transition from Universal Analytics to Google Analytics later this year. The scope of this analysis includes customer demographics and behavior, acquisition through traffic channels, e-commerce data, and checkout behavior. This case study outlines our main findings and