Usability

Design Critique : Zomato : Food Delivery App and Dining (Android App)

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Introduction Zomato is an Indian multinational restaurant aggregator and food delivery company. It was founded in 2008. Zomato provides food delivery options from partner restaurants in more than 1,000 Indian cities and towns, as well as menus and user-reviews of restaurants, dining and sponsored events suggestions. “From swanky upscale restaurants to the coziest hidden gems […]

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Design Critique: The Amtrak App (IOS)

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Introduction: Amtrak is an application that mainly serves for customers looking to purchase tickets, check train statuses, and manage users’ travel plans with America’s national railroad service. This critique focuses on the application’s user experience based on Don Norman’s design principles as outlined in his book “The Design of Everyday Things”. As a frequent user

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From Insights to Impact: User Experience Analysis for ICI’s Website Optimization

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Introduction Independent Curators International (ICI) is a non-profit arts organization that supports curators. ICI connects curators worldwide, providing many resources, including fellowships, intensives, and seminars. Our approach involved moderated remote testing—a dynamic method allowing us to capture authentic user interactions across diverse demographics. Client: Independent Curators International (ICI) Team Members: What were the project scope

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Re-centering Educator and Researcher Resources in the Amon Carter Museum Website: Case Study

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Client: Amon Carter American History Museum  Role:  Teammates:  Duration: 5 Weeks, November – December 2023 Background The Amon Carter Museum opened in 1961 and has since grown and expanded in size, both physical and collection wise. The Carter Museum is focused on giving back to the Fort Worth community, research and education, and the celebration

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[Knowunity] Design for growth: scaling power users from 7 to 100 

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Team: community manager (Sarah Taylor), product manager (Taylor Valore), me, 3 designers (Charlotte, Kiyo, Magdalena) Role: user research, strategy design, ux design Time: 5 weeks (2023.11-2023.12)  Tool: Figma, Figjam, dovetail, zoom, pen & paper  *OVERVIEW (about Knowunity) Knowunity is Europe’s fastest-growing EdTech app with 9 million users across Europe (and now also the US).  Our

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Knowunity’s Quest: Navigating the US EdTech Landscape for Homework Success

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A Comprehensive Case Study on Homework Habits, Usability Insights, and Enhancing Student Engagement CLIENT: Knowunity ROLE TIMELINE 5 Weeks TOOLS TEAM MEMBERS View Presentation About Client Knowunity is Europes fastest growing EdTech app with now 9 million users across Europe (and now also the US). Knowunity was founded 3 years ago by former high school

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Elevating User Experience to Drive Donation Motivation for New Users at Concern Worldwide Through Eye-Tracking Study

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Overview To eradicate global poverty, Concern Worldwide, an international organization based in Ireland, recently relaunched its website to attract donors. Due to the current lack of historical user behavior data, our research aims to understand user behavior, focusing on increasing Concern Worldwide’s donor base in the United States. Our 12-week study highlights donors’ preference for

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The image is a mockup of the the Rijksmuseum landing page on a laptop in desktop view.

Design Critique: Rijksmuseum Website

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Introduction Rijksmuseum, located in Amsterdam, Netherlands, is home to many well-known pieces of Dutch art and history, like, The Night Watch painting by Rembrandt van Rijn (1642), The Milkmaid by Johannes Vermeer (1654–58) and the Vincent van Gogh self-portrait (1889). The collection of art dates back almost 800 years and represents the beauty of Dutch

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