Usability

Design Critique: The Domino’s App (iOS)

Domino’s is the largest pizza chain in the US and the world over. They are industry leaders in terms of innovation, marketing, supply chain management and coming up with innovative campaigns such as the recent ‘Domino’s Pinpoint Delivery’ service that delivers pizza to you anywhere you like, without requiring your address.This along with their market position and popularity should ideally mean they have an extremely efficient, user friendly and responsive website and app interface.And through this design critique, I shed light on some key usability issues I noticed in the Domino‘s app interface.

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Design Critique: Medium Website

Medium is an influential online blog platform, that seamlessly brings together professionals, publishers, and knowledge enthusiasts. It offers a rich mix of original and curated content, fostering a vibrant space for sharing ideas and insights. Catering to both those seeking knowledge and content creators, it serves as a hub for quality articles, fostering meaningful discussions.

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Design Critique : Zomato : Food Delivery App and Dining (Android App)

Introduction Zomato is an Indian multinational restaurant aggregator and food delivery company. It was founded in 2008. Zomato provides food delivery options from partner restaurants in more than 1,000 Indian cities and towns, as well as menus and user-reviews of restaurants, dining and sponsored events suggestions. “From swanky upscale restaurants to the coziest hidden gems

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Design Critique: The Amtrak App (IOS)

Introduction: Amtrak is an application that mainly serves for customers looking to purchase tickets, check train statuses, and manage users’ travel plans with America’s national railroad service. This critique focuses on the application’s user experience based on Don Norman’s design principles as outlined in his book “The Design of Everyday Things”. As a frequent user

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From Insights to Impact: User Experience Analysis for ICI’s Website Optimization

Introduction Independent Curators International (ICI) is a non-profit arts organization that supports curators. ICI connects curators worldwide, providing many resources, including fellowships, intensives, and seminars. Our approach involved moderated remote testing—a dynamic method allowing us to capture authentic user interactions across diverse demographics. Client: Independent Curators International (ICI) Team Members: What were the project scope

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