Elevating Usability and Information Architecture: Travel Unity Website Redesign

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Duration 16 weeks Studio Projects in IXD Team Yeatasmin Shiropa Madhumitha Pradeep Kumar Sandy Leegumjorn Tools Figma, Figjam, Google Suite, Slack, Zoom Overview Travel Unity is a non-profit travel organization that aims to make the world of travel more accessible and inclusive. They are focused on educating members of the travel industry, creating a travel […]

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Revamping CUNY CityTech’s open education communities through modern & responsive design

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Overview The Open Lab at CUNY’s CityTech college is at the intersection of online communities and open learning resources that presents as a hub for all students, faculty, alumni and the public to find courses, clubs, projects and portfolios. As their product design team, we successfully modernized their website with a mobile first responsive approach

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Building engagement for the Seattle Art Museum – Redesigning the Smartphone tour

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Duration:3 months(Spring 2024) Role:Usability Studies,UX ResearchProduct Architecture,Prototyping Tools: Figma, Figjam, Google Workspace, Zoom Team: Serena Liu, Priyanka Nair, Laiba Sarwar, Indrani Thool Project Overview Objective & Scope The project aims to optimize the smartphone tour to better align with the Seattle Art Museum’s objectives of enhancing engagement and improving visitor experience for a diverse audience.

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Forging Human Connections in Non-Profit Grant Management: A Website Redesign for One Degree Impact

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Team members: Mary Haws, Becky Su, Trisha Khandelwal Duration: January – April 2024 (4 months) One Degree Impact has provided full-service grant management for non-profit organizations throughout the United States since 2003. Over 20 years of experience in the non-profit sector has reinforced their commitment to human connection and community, which defines the One Degree

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Enhancing Plus Size Online Shopping: Visual Storytelling and a Intuitive Pre-sale Experience

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This case study was authored by our team members: Liwen Chang, Michelle Huang, Nivedita Thakurdesai, and Shuyang Lin. Project Overview Our Client Know Sue Rock Original’s – Plus size women clothing brand Sue Rock Originals is a true independent lifestyle brand for sizes 18 and up based in New York City. Using local manufacturing, they

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Increasing replay value for an art guessing game and new user engagement.

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In a collaboration between The National Gallery of Art and Pratt Institute, I, Gerard Samson, and a team of 4 other usability consultants came together to assess the usability of their art guessing game, Artle, and past games page through user testing and ideate recommendations based on the results. The Client The National Gallery of

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Re-designing e-commerce website for a small business with rapid iterative testing, A Case Study: Happy N’ Beyond

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About the Client: Happy N’ Beyond is a small woman and indigenous owned Canadian gift store brand that sells independently designed stickers. The owners, Meaghan and Taylor, previously operated their business by selling on various e-commerce platforms like Etsy, Shopify and Faire, and at in-person events. They recently tried to take their business further by

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Elevating Artle through Enhanced Digital Interactions

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Team: Gerard Samson, Haochen Shen, Jiatong Gu, Jiten Thakkar, Michaela Jackson This case study provides an overview of the methodologies used in the moderated user testing, discusses the findings in-depth, and outlines the prioritized recommendations. It highlights the importance of continuous improvement in digital interfaces to meet users’ evolving needs and expectations, ultimately enhancing their

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Enhancing Usability and Content Visibility: Urban Glass Website Redesign

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Team: Anyelina Wu, Eleanor Cunningham-Rothwell, Shreedhar Verma and Yu-Jung Cheng View our final deck here! Project Overview Who was our Client? Over the course of five months, our team worked with the NYC-based non-profit glassworks studio Urban Glass to re-design their website by establishing a more intuitive information architecture, and a visually engaging design layout.

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